Is Bill Belichick's girlfriend at UNC game today? Updates on if Jordon Hudson is watching Cal vs. North Carolina

The University of North Carolina Tar Heels will head west to face the University of California Bears on Friday, October 17. Not only is it a rare West Coast ACC trip, but the game will also be played on Friday night instead of the usual Saturday.

UNC has been in the news following reports about head coach Bill Belichick’s buyout, should the school decide to move on. Both Belichick and the program have emphasized their commitment to each other, insisting he is not leaving anytime soon. The team also made headlines after a previously scheduled Hulu docuseries was canceled, reportedly due to their struggles on the field this season.

Off-field distractions have made it difficult for UNC to focus on football. Another point of attention has been Belichick’s girlfriend, Jordon Hudson. While sometimes seen as supportive, some have questioned whether she plays too significant a role within the program.

WATCH: Catch the UNC-Cal game with a free trial from Fubo

Here are the latest updates on whether Hudson is watching Cal vs. North Carolina in person on the West Coast. 

Is Jordon Hudson at UNC's game vs. Cal?

Hudson was, in fact, seen on the sidelines of UNC's away game at Cal on Friday night. Before the game, photos from reporters captured Belichick's girlfriend walking on the sideline.

Jordon Hudson in the wild. #Cal #UNC pic.twitter.com/kddbP2NDv4

— Emily Van Buskirk (@Emilnem) October 18, 2025

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Who is Jordon Hudson?

Hudson, 24, attended Bridgewater State University, where she was a national champion cheerleader. The couple is believed to have met on a flight to Florida in February 2021, when Belichick signed her philosophy textbook with the Patriots’ Super Bowl victories.

The relationship was officially confirmed to the media in June 2024, but scrutiny intensified when Belichick was hired as head coach at the University of North Carolina. Hudson quickly became a viral figure, appearing on red carpets alongside the coach at major events like the NFL Honors and even starring in his 2025 Dunkin’ Super Bowl commercial. The attention culminated in an infamous moment during a CBS interview promoting Belichick’s book, when Hudson abruptly interjected from off-camera to shut down a question about how the couple met, immediately creating a media firestorm.

The controversy only deepened as reports emerged that Hudson had been banned from the UNC football facilities by the athletic department due to concerns over her growing influence on the program, with sources citing worry over the potential damage to Belichick's carefully crafted legacy. Whether posing for photos while wearing custom jackets celebrating his career or allegedly acting as the "chief operating officer" for his personal brand, Hudson has become an inseparable and fiercely protective figure in the late-career saga of one of football's most famous icons.

MORE: Bill Belichick and Jordan Hudson's full relationship timeline

UNC remaining football schedule

Here is a look at the Tar Heels' remaining 2025 schedule.