Caitlin Clark has transcended being the face at the center of a women's basketball golden age and is now at the epicenter of an entire women's sports movement captivating America.
From collegiate softball to professional soccer, the tagline "everyone watches women's sports" is now an appropriate snapshot of growing public sentiment.
But could Clark possibly increase her power and, thus, her bank account?
The WNBA struggles to keep the lights on, let alone give players lucrative contracts, and although Clark has helped propel the league into relevance, her just missing a few weeks with a left quad strain has paused progress.
One prominent sports media figure thinks a new entity has a chance to make a lucrative offer to pry Clark away from the WNBA and the Indiana Fever.
On a recent episode of his self-titled podcast, Bill Simmons hinted at the formation of a traveling global basketball league similar to F1 that could have a women's division and make a play at Clark.
"If you could get Caitlin Clark to be involved in something like this and give her some crazy amount of money, and she's traveling the world and has some equity in the league, that'd be more interesting to me," Simmons said. "I do think people would follow her."
Simmons didn't blatantly state he knew this venture would target the 23-year-old phenomenon, but it was apparent from his verbiage that he thought it was a real possibility.
If the group backed up the Brinks truck for Clark, it would be a LIV Golf/PGA Tour situation that’d come down to whether or not Clark chooses to preserve the growth and health of the game in the country or wants her payday.
This could be a seismic shift in the sports landscape and is worth monitoring when this mystery league inevitably launches.