TikTok edit culture is redefining how fans watch sports — and how leagues build hype

Cate Schiller

TikTok edit culture is redefining how fans watch sports — and how leagues build hype image

TikTok has a niche for everyone, but the world of sports media has especially thrived on the platform. 

In the era of social media, fans can watch clips of their favorite teams, see hype replays, and tune into game day festivities all without even turning on the TV.

DOWNLOAD: From viral plays to trending news – TikTok keeps the sports buzz alive.

A particular niche that's a cornerstone of sports media on TikTok is the world of edit culture. Talented users put together short-form videos of their favorite players and teams to a hype song, hoping to catch the attention of viewers scrolling by. 

Whether they're targeting NFL, NBA, MLB or college sports fans, these edits can reach millions on the app and garner staggering numbers of likes and views. Even better, they bring more hype to the game.

Here are some examples of edits and how they're drawing eyes to your favorite sports. 

Josh Allen and the Buffalo Bills

It goes without saying — the Bills Mafia rides for their team, and that's reflected on TikTok. Devoted fans have made hundreds of edits for the franchise, like the one below, which showcases a tradition of the stadium singing along to "Mr. Brightside" by The Killers. 

@ojglove.123 Mr. Brightside #nfledit #viral #buffalobills #fyp #footballedit ♬ original sound - Mike Vicks dogs

Of course, beloved quarterback Josh Allen gets some edits of his own, too. 

@haleyy.vfx off topic but happy decemberrr 😻 || #joshallen #buffalobills #bills #joshallenedit #nfl ♬ original sound - haley

Los Angeles Dodgers

The Dodgers have had an abundance of edits made for them during championship campaigns of recent years. As they get ready to head back to the World Series, here's a look back at some of their most-liked hype videos from last season.

@gabe_lira Los Angeles Dodgers | Tv Off Here’s a dodgers edit to get ready for the upcoming season! #edits #dodgers #dodgersbaseball #losangeles #sportsedit #baseball #sports #baseballedits ♬ original sound - gabe_lira

This edit feeds into the California-New York rivalry that was at play during the 2024 World Series. 

@.dmnnn champs 🏆 || #dmnnn #fypシ゚viral #fypage #yankees #dodgers #baseball #baseballedit ♬ original sound - 𝖊𝖑𝖎

Harper Murray and Nebraska Volleyball

When it comes to college volleyball, Nebraska is by far the most renowned program on social media. The Huskers are in the middle of a historic undefeated season, which means frontwoman Harper Murray is frequently edited on TikTok.

@supahchknsalad 😝 | #harpermurray #volleyball #nebraskavolleyball #edit #huskervolleyball |@harpermurray ♬ original sound - fran

This edit from last season tallied a whopping 1.8 million likes and 16.8 million views.

@neb.vb 🐐 | @harpermurray | #harpermurray #nebraskavolleyball #volleyball #edit #nebraskatok #ncaavolleyball #fyp #foryoupage #xyzbca #blowthisup #viral ♬ original sound - neb.vb

How sports fans can participate in edit culture

Fans of all sports can find edits of their favorite teams and players by curating their very own For You page on TikTok.

Global Content Coordinator

Contributing Writer