For the first time since their legendary 2008 victory over No. 1 Texas, ESPN's College GameDay has officially returned to Lubbock, turning the campus into the epicenter of the college football world this Saturday. The monumental day sets the stage for a massive Big 12 showdown as the No. 8 Texas Tech Red Raiders host the No. 7 BYU Cougars in a contest that could determine who earns a berth in the conference championship game — and keeps their College Football Playoff hopes alive.
Adding a layer of star power and emotional significance to the proceedings, Texas Tech royalty and NFL superstar quarterback Patrick Mahomes will serve as the celebrity guest picker. With his Kansas City Chiefs on a bye week, Mahomes is making a pilgrimage back to his alma mater, providing a jolt of energy to a fan base already buzzing with anticipation. His presence alone underscores the magnitude of this top-10 matchup — the first involving two top-10 teams in Texas Tech history — and the national spotlight finally shining on the program.
To commemorate the occasion and the return of their most famous alum, the Red Raiders will debut their special “GalvanICED” uniforms, created in collaboration with Mahomes and Adidas. Dubbed the “Too Cold” jerseys, the crisp white design features metallic, galvanized finishes and Mahomes' signature “Gladiator” logo, giving the team a distinct, bold look for its biggest game in years. The highly anticipated uniform reveal is part of a larger, ongoing partnership between the school and its legendary quarterback.
A top-10 ranking is at stake. An undefeated BYU aims to extend its historic run. The electrifying return of "College GameDay", featuring a legendary guest picker, adds star power. This Saturday in Lubbock promises high stakes and some of the freshest threads in the Big 12.
Here’s what to know about the Mahomes-designed uniforms.
MORE: More on Patrick Mahomes’ selection as College GameDay’s guest picker
Texas Tech uniform details
Name
The uniform is called "GalvanICED" (or sometimes the "Too Cold" jersey).
Introducing the @PatrickMahomes GalvanICED uniform 🧊
— Texas Tech Football (@TexasTechFB) September 15, 2025
Debuting 11•08•25 #WreckEm x @adidasFballUS pic.twitter.com/96Fxghyxps
Color Scheme
The uniform features an all-white design from helmet to toe, giving it the "ICED" or "Too Cold" aesthetic that the Red Raiders have been promoting for this game.
Metallic Finish
The core visual element is the galvanized finish applied to the numbers, logos, and helmet accents. This treatment gives the traditionally red and black elements a metallic, almost reflective grey appearance, creating a bold contrast against the crisp white background.
MORE: Texas Tech earns spot in first College Football Playoff rankings
The "Gladiator" Logo
Mahomes' signature "Gladiator" logo is prominently featured on the jersey, specifically on the left side of the chest (above the heart) and on the left hip of the pants. This is a rare instance of an athlete's personal brand being used on an official collegiate game uniform.
Cold front coming. Pic.twitter.com/U6zrrQDIj3
— Texas Tech Football (@TexasTechFB) November 4, 2025
Design Inspiration
The metallic/galvanized look is inspired by the 45-degree bevel found across Texas Tech's campus architecture and the angular nature of Mahomes' own branding iconography.
Accent Color
The metallic elements are outlined or accented with the classic Power Red color.
MORE: Meet Patrick Mahomes' wife, brother and children
Patrick Mahomes patch on Texas Tech uniforms
The inclusion of Patrick Mahomes’ personal logo on the Texas Tech uniforms for the College GameDay game marks a landmark moment in collegiate athletics. The jersey features Mahomes’ signature “Gladiator” logo — which subtly incorporates his initials, “P” and “M” — prominently on the right side of the chest and repeated on the left hip of the pants.
Finished in the metallic-gray treatment that defines the rest of the “GalvanICED” uniform, the patch is the centerpiece of the “Mahomes Strategy” series, a direct collaboration between Adidas, Texas Tech, and Mahomes’ brand.
The patch is significant because it represents one of the first times in NCAA history that an athlete’s personal brand has been integrated into official game apparel, serving as a visual testament to Mahomes’ unprecedented relationship with his alma mater.
Adidas-Texas Tech deal
The partnership between Adidas, Texas Tech, and Patrick Mahomes is a landmark agreement in college sports, integrating a professional athlete’s personal brand directly with his alma mater.
Texas Tech and Adidas signed a 10-year deal, effective July 1, 2024, replacing the school’s nearly two-decade-long partnership with Under Armour. While the exact financial terms were not disclosed, the deal reportedly represents a 107% increase in annual value over the previous contract.
Athletic Director Kirby Hocutt and the university credit Mahomes, an exclusive Adidas athlete, with actively using his influence to bring the three-stripe brand to Lubbock.
The most groundbreaking element is the guaranteed inclusion of Mahomes’ “Gladiator” logo on Texas Tech’s official home, away, and alternate football uniforms. This makes Texas Tech the first school to feature Mahomes’ personal branding on its on-field gear, creating a “Jumpman”-like relationship at the collegiate level. The university aims to eventually incorporate the Mahomes brand across other Texas Tech sports as well.
MORE: Kalani Sitake disappointed over the loss of Texas Tech’s tortilla tradition
How much money has Patrick Mahomes donated to Texas Tech?
Mahomes and his wife, Brittany Mahomes, have made a significant $5 million donation to Texas Tech Athletics.
This major gift, announced in August 2024, was dedicated toward the massive $242 million South End Zone and Dustin R. Womble Football Center project at Jones AT&T Stadium. Mahomes' contribution was noted as the final gift needed for the school's historic "Campaign for Fearless Champions."
Welcome inside the best facility in college football.
— Texas Tech Football (@TexasTechFB) February 26, 2025
This is the Dustin R. Womble Football Center and South End Zone Building. The largest contiguous football facility in the country.@RedRaiderClub x #WreckEm pic.twitter.com/S4OVniFGP8
Texas Tech named the following areas in the new facility after Mahomes:
- The walkthrough area in the Womble Football Center
- The quarterback meeting room
- The offensive coordinator's office