The On3 Sports recruiting website is a popular destination for commitment information, transfer rankings and much more in college football as the offseason heats up.
It has also made a social media decision on X which is very much a dilemma for modern times.
On3 turned off replies to its posts on X because of AI.
X, formerly Twitter, has an AI feature known as Grok. A poster can ask Grok any question, and the artificial intelligence will answer.
When articles are behind paywalls, like they often are for On3, Grok can help someone know what is in the article without someone having to click into it and pay a subscription.
By On3 turning off replies, posters aren't able to easily ask Grok to bypass the paywall for them.
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Grok doesn't always have the perfect answer to questions anyway, but it's still a notable move by On3.
A site like that, which specializes in exclusive recruiting information, needs subscribers to pay the reporters who have tracked down such information.
If people are able to get around the paywall and not pay a subscription, it threatens the very ecosystem of such a publication.
It'll be interesting to see if other subscription-based services take steps like this as the world of AI gets deeper and more intricate. For now, On3 may be at the start of a trend.
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