Virginia Tech must become a 'big-time program,' according to James Franklin.

Jeff Hauser

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James Franklin says Virginia Tech needs to be a 'big-time program' image

TL;DR

  • James Franklin states Virginia Tech's revival needs department-wide unity, not just a new coach.
  • Franklin envisions a cultural transformation impacting all football operations, not just tactics.
  • Virginia Tech seeks to regain national prominence after a decade of decline and recent struggles.
  • A significant financial commitment and transparent conversations influenced Franklin's decision.

Virginia Tech's coach, James Franklin, made it unequivocally clear on Wednesday that the Hokies' journey back to national prominence necessitates more than just a new head coach; the entire athletic department must be unified in their efforts. 

Franklin arrives in Blacksburg a month following Brent Pry’s termination, stating his vision encompasses more than just offensive tactics or recruitment plans. He emphasized a comprehensive cultural transformation that will impact all aspects of the university's football operations.

“Does it look, feel, smell and operate like a big-time program?” Franklin said on ESPN's Pat McAfee Show. “All those things need to be in place. … It’s not just James Franklin. It’s the marketing office, the ticketing office. Everybody’s got to take some time and look in the mirror and say, ‘Are we operating like a big-time program?’”

Virginia Tech has spent the past decade drifting from its former perch as a national contender, falling from Frank Beamer era to a program that has posted just one ACC Championship Game appearance in 15 years. The school fired Pry after an 0-3 start this fall. They haven't posted a win since and are riding a seven-game losing streak. 

Franklin said the Hokies’ renewed financial commitment, including a $229 million athletics initiative approved in September, was key in his decision. He also cited conversations with former defensive coordinator Bud Foster and athletic director Whit Babcock, both of whom were transparent with Franklin. 

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Staff Writer