Curt Cignetti's reign of dominance on the Indiana sidelines has bear plenty of fruit thus far. The Hoosiers boss spearheaded Indiana's ascent to the upper echelons of college football. With his national title win in 2026, Cignetti became the architect of college football's latest great tale. And he's only just getting started.
Fresh off the Hoosiers' momentous win over Miami, Cignetti is basking in the starlight. He already collected one of the sport's largest contracts. Now, he's seeing his business portfolio expand courtesy of a relationship with one of fast casual dining's biggest brands: Chipotle.
Cignetti has made his love for Chipotle well known in the past. He reportedly has more Chipotle reward points than anyone in the state of Indiana, making the fast dining chain an imperative part of his daily routine -- literally. Cignetti reportedly eats the same Chipotle order every day, an $11 offering that comes with precious few toppings.
Now, that order is enshrined in Chipotle history. The multinational firm recently announced a meal to honor Cignetti called the "I Win" Bowl. It will be available for any and all Cignetti fans to purchase. Suffice to say, it won't be too hard to remember.
Here's what you need to know.
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Curt Cignetti Chipotle order
Chipotle paid homage to Indiana's title-winning coach, launching the "I Win" Bowl. The offering, a reference to Cignetti's memorable quote from his introductory presser with the Hoosiers in 2023, is fairly simple, spurning myriad toppings for a fabulous four -- brown rice, chicken, black beans and a side of guacamole.
Cignetti becomes the first head coach to receive such an honor. He also landed a vaunted Chipotle VIP card, giving him access to free Chipotle.
Curt Cignetti Chipotle partnership explained
Cignetti is the first coach to have a Chipotle menu item named in their honor. He joins an eclectic bunch of sports-related figures to craft their own Chipotle menus. Team Chipotle, a collection of athletes locked into business partnerships with the fast-dining staple, boasts Brady and Matthew Tkachuck, Max Homa and Taylor Fritz as some of its most high-profile members.
Cignetti will lend his services from the sideline, barking out orders caked with his signature bravado. In addition to his Chipotle bowl, Cignetti's contributions to the Hoosiers will also bear fruit in another way. Chipotle is offering a buy one, get one free deal to any fan wearing Indiana gear at participating locations in the state of Indiana.
The deal runs from 4 p.m. ET to close on Thursday, Jan. 22.
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Is Coach Cignetti 'I Win' Bowl a nationwide promotion?
While the buy-one, get-one-free deal applies only to those clad in Indiana merchandise in the state of Indiana, the "I Win" Bowl appears to be available for anyone to purchase across the country.
What is a Chipotle VIP card?
Chipotle will gift a select number of celebrities -- athletes, artists, musicians and influencers -- with a VIP card that allows them to spurn the indignity of having to pay for their food at Chipotle locations across the country.
Formerly known as the Celebrity Card, Chipotle's VIP card was established in 2003. The gesture is certainly an eye-catching one. Those who are rewarded with the honor typically make millions of dollars, meaning they can ostensibly afford to shell out the money needed to buy the food.
Nevertheless, the offering proves a popular one, with sports and culture's biggest stars able to mound their meals with all the fixings (including guacamole) without having to worry about a fee.