Fox Sports is shaking up the college football media landscape by bringing in Barstool Sports founder Dave Portnoy to be a regular contributor to "Big Noon Kickoff" for the 2025 season.
Portnoy's first appearance on the show will be in Columbus, Ohio, for No. 1 Texas vs No. 3 Ohio State, but it won't be his last.
Here's more on Portnoy's role on "Big Noon Kickoff" and Barstool's partnership with Fox Sports.
MORE: Ohio State's Dave Portnoy stadium ban gets surprising update ahead of FOX debut
What is Dave Portnoy's role on Fox's Big Noon Kickoff?
Dave Portnoy's role on "Big Noon Kickoff" is a key part of a new, wide-ranging content deal between Fox Sports and Barstool Sports. Portnoy will serve as a regular contributor for the show, which airs every Saturday morning before the games begin.
While the specifics of his segments are still being finalized, the partnership will integrate his unique, unfiltered brand of commentary directly into Fox's college football coverage. He will appear on "Big Noon Kickoff" weekly, often on-site, and will be joined by other Barstool personalities like Dan "Big Cat" Katz on select dates.
What is Barstool’s partnership with Fox Sports?
Beyond his role on "Big Noon Kickoff," the partnership includes a new daily show on FS1 called "Wake Up Barstool," which will feature personalities including Portnoy, Katz, and more.
1 week from today is the premiere of @wakeupbarstool on @FS1. I will be hosting Mondays moving forward (after next week) with Buckeye @BFW, Jason Williams and @Return_of_RB (for now). Hope you all tune in. pic.twitter.com/V8f9RCeMna
— Dave Portnoy (@stoolpresidente) August 26, 2025
“Wake Up Barstool is a great addition to FS1’s daily lineup,” said Mark Silverman, the President and Chief Operating Officer of Fox Sports. “Barstool has built a passionate audience by speaking to sports fans in a way that’s bold and original. Bringing that voice to mornings gives viewers a fresh, authentic way to start their day.”
The wide-ranging content deal between Fox and Barstool is designed to attract a younger audience. Barstool has a wide following on social media platforms.
TikTok: 48.1 million followers
Instagram: 17.4 million followers
Twitter: 6.6 million followers
YouTube: 1.9 million subscribers
"Dave has built a one-of-a-kind brand that connects with a new generation of sports fans – authentic, bold, and original. Their unique voice and loyal fanbase makes them a natural fit for our evolving multiplatform content strategy,” said Eric Shanks, the CEO & Executive Producer at Fox Sports.
Is Dave Portnoy banned from Ohio Stadium?
On Tuesday, Ohio State Athletic Director Ross Bjork told Yahoo Sports that Portnoy — known to be an avid Michigan fan — is not banned from Ohio Stadium.
MORE: Dave Portnoy Ohio State ban, explained
Ohio State did not issue a ban on Dave Portnoy, AD Ross Bjork tells @YahooSports. Bjork confirms that FOX decided Portnoy would not be on the main desk of Big Noon Kickoff and those not on the desk do not normally appear on the field. These are Fox decisions, he emphasized.
— Ross Dellenger (@RossDellenger) August 26, 2025
Portnoy took to Twitter -- wearing a Michigan hat -- to address the reports.
“Don’t hide. ‘Oh, we didn’t ban him.’ You banned me. You’re scared of Michigan, and the only way you guys are going to compete with us again is you can look yourselves in the mirror and be honest with yourselves,” Portnoy said.
I want Michigan vs Ohio to mean something again. And I love the people of Columbus outside the football team they root for. Good clean hardworking people. So I am going to give Buckeye Nation free advice. Stop pointing the finger. Look in the mirror. Get better. Get tougher. https://t.co/ZltE91GVtn pic.twitter.com/MLmnMkZI4q
— Dave Portnoy (@stoolpresidente) August 26, 2025
MORE: Dave Portnoy breaks silence on Ohio State ban
When will Big Noon Kickoff air?
"Big Noon Kickoff" airs every Saturday morning at 10 a.m. ET on Fox.
On select weeks -- like Week 1 for Texas vs Ohio State -- the show will start an hour earlier at 9 a.m. ET. The show also has on-site tailgate festivities for fans.
MORE: Arch Manning sends clear message to Ohio State