College football just gets better and better with every passing week, doesn't it? After all, with more games in the scorebook and more eyes on the live product, every game, every half, every possession, and every single snap of the football just means that much more.
As each week is ticked away, fanbases from around the nation pick up their intensity, the tradition enriches every blade of grass -- real or artificial turf -- and the atmosphere within every college town is palpable. Football season is a beautiful thing.
But a growing narrative around college football suggests that, while Division 1-A football is played from coast to coast, the truly meaningful games are all played in the Southeastern Conference, Big Ten Conference, and even a few Miami and Notre Dame-flavored exception. But would you believe it if this article were to tell you that the most expensive and highly sought-after ticket in the entire nation was for a Big 12 football game in Provo, Utah?
No, not a top-15 matchup between Alabama and Tennessee, though that game will, indeed, charge a small fortune for the right to enter. Not even ESPN's College Gameday-endorsed meeting between Ole Miss and Georgia. And believe it or not, even USC vs Notre Dame isn't an expensive enough draw to inflate ticket prices beyond all reason.
Subverting all expectations, it's a seat at the BYU vs Utah Holy War rivalry that will make the biggest dent in its viewers' wallet. According to @ThroneSpud on X, BYU vs Utah's cheapest ticket available stands at a towering $287. That's a nosebleed premium.
The Cougars and the Utes have a storied rivalry, and one of the most intense in-state brawls in the entire nation. These two teams do not like each other, and their battles on the gridiron are nothing but climactic year after year. Last season's clash came down to a last-second field goal and closed with Utah's athletic director walking into the field during the final play of the game to scream at officials.
With both teams ranked in the AP Top 25 leading into this game (BYU at 15 and Utah at 23), it's no wonder everyone in the Beehive State is clamoring for a taste of the action.
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