Under a week remains until "The Game" between Michigan and Ohio State commences in Ann Arbor. The stakes couldn't be bigger for both sides, especially around the College Football Playoff and Big Ten title implications in Indianapolis on Saturday, December 6.
Although the backdrop of Fox's "Big Noon Kickoff" remains the same as it has in the past, news surfaced Sunday afternoon that the official kickoff time for Buckeyes-Wolverines had been made official.
And it's not noon ET, according to The Michigan Insider's Alejandro Zúñiga.
"Kickoff between Michigan and Ohio State is officially set for 12:14 p.m. ET on Saturday, November 29. The Game will air on FOX with Gus Johnson, Joel Klatt and Jenny Taft on the call," Zúñiga tweeted.
The tweet has been seen over 28,000 times as of Sunday evening, with several angry reactions.
"Since it's on FOX the game will be over around 5," Glenn Hyska wrote.
Another chimed in about whether Fox would ever consider giving up the rights to the game, while others encouraged those in the replies to "mute" Gus Johnson.
"Gus Johnson hates Ohio State, yet he calls them almost every week," another fan wrote. "So annoying."
Both major pregame shows, including "College GameDay," will be on site. "The Game" is one of several rivalry games across a packed final weekend of the regular season before conference championship games take shape the following weekend.
Paths for both Michigan and Ohio State to make the title game exist, as do other scenarios.
Once kickoff does happen on Saturday, though, it would be hard pressed to find people disappointed in the start time when the game will have already begun.
For now, this could ultimately just be a footnote in a game that has so many stakes attached to it.
But all of that won't be determined until next Saturday, when the dust finally settles and the year-long wait for the annual rematch finally commences.
Welcome to rivalry week in college football. It's just getting started.