Curt Cignetti looks like he might just be the best hire in the history of college football.
The Indiana Hoosiers have gone from the losingest program in CFB history to the national championship game.
Cignetti came from James Madison, and in two seasons, he has changed everything.
Now, he's got cookie cakes for sale at Kroger with his face on them.
Cignetti didn't create the cakes or anything.
The phrase on the cake, though? That's his.
"I win. Google me," is what Cignetti said at his introductory press conference.
Check it out:
Curt Cignetti cookie cakes at Kroger. Pic.twitter.com/NJEtJqG9qM
— Darren Rovell (@darrenrovell) January 11, 2026
Now stop what you're doing and go buy one of those.
Or, well, several.
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