Deion Sanders used his weekly appearance on Coach Prime's Playbook with Romi Bean to deliver a message to one of the most hyped quarterbacks in college football, Texas star Arch Manning.
When asked what guidance he would offer the Longhorns' quarterback, Sanders drew from the same fatherly lessons he preaches to his own team and family.
“[Just] be you. Don't placate to others, be you, and be the best you that you could possibly be. Quit trying to be whatever it is for them. And not that he's doing that, but that's what I told my sons. That's what I tell my team. That's what I tell everybody."
For Coach Prime, the key to success is authenticity. “There’s so many people trying to pretend and trick or treat right here. It ain’t even Halloween and be something that they’re not. The way you succeed in life is to be the best you that you could possibly be consistently.”
Stop diminishing yourself just so u can fit in. You don't fit in & u never will. You're extremely blessed & fearfully designed to handle trials & tribulations that would normally break a person but not u. Walk in your purpose & accept that you're blessed. #CoachPrime
— COACH PRIME (@DeionSanders) September 2, 2025
That same theme carried into a story Sanders told about his own children. Following Colorado’s opening week loss, he revealed the Sanders family group text was buzzing.
“Shedeur didn’t play well in his last outing. Shilo got released and they were like, Dad, come on, man, you got to step it up for the Sanders family. You cannot lose. You cannot lose. And we lost. So it’s like, come on, guys. The Sanders family is taking a beating right now. But I told him I’m going to get us back on the right track.”
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