Bronny James is trying to make it in the NBA.
The Los Angeles Lakers' second-year guard is doing it as the son of the legendary LeBron James. Those are big footsteps to follow.
Because of his name, and his lineage, Bronny has immense attention on him at all times. Every move is dissected, every decision analyzed.
It can't be an easy spotlight.
It also creates opportunities for others to capitalize on Bronny's name, which is what happened in a new viral post that isn't real.
What did Bronny James say?
To be clear: Bronny didn't say anything bad about his NBA career.
This fake viral post suggests that he did in an Instagram comment:
This Bronny interaction with a fan.. 😳 pic.twitter.com/RGGXHMyGPl
— NBACentel (@TheNBACentel) December 16, 2025
That comes from the account NBA Centel, which is a popular parody account.
Bronny has put his head down and done his work. He's given no indication that he wants to be anything less than the best player he can be.
It's unfortunate that he has to deal with this kind of stuff.
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