Travis Kelce is bringing in new Kansas City Chiefs fans following his engagement to Taylor Swift.
According to TMZ, Fanatics -- which is the official e-commerce partner of both the NFL and the Chiefs -- claims that Kelce's jersey has had a 200% increase since Swift and Kelce announced their engagement on Instagram last week. The sales increase was from Monday to Tuesday.
This is not the first time that Swift has driven sales for Kelce's jersey. Back in 2023, when the couple hard-launched their relationship, several fans began searching for the tight end's jersey.
"Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," a Fanatics spokesperson told PEOPLE at the time.
Kelce's jersey is not the only item of the couple's that has seen an increase since they announced that they will be tying the knot.
According to Spotify per TMZ, Swift's song, "So High School," which is about Kelce and soundtracked their engagement post on Instagram, also surged nearly 400% this week.
The couple nearly broke Instagram with their engagement news earlier this week.
"Your English teacher and your gym teacher are getting married," the caption read.
The post received 14 million likes in the first hour and 2M reposts in less than 24 hours. It currently has over 34 million likes, 2.7 million reposts, and 10 million shares.
The couple enjoyed a romantic dinner before Kelce got on one knee and proposed according to his father Ed Kelce.
"He got her out there, they were about to go out to dinner, and he said, 'let's go out and have a glass of wine,' ... they got out there, and that's when he asked her, and it was beautiful," Ed shared with News5 Cleveland. "They started FaceTiming me and their mother and her folks to make sure everybody knew. So, to see them together is great."
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