Emmy-nominated sports journalist Taylor Rooks and NFL Pro Football Hall of Famer Andre Johnson are making a difference behind the Purple Bag Food Drive.
In an exclusive interview with AllSportsPeople, Rooks shared why she decided to partner with Crown Royal again for this initiative in support of the Houston Food Bank.
"I love every single thing that I have done with Crown Royal so far, and I'm really, really excited about what we're going to do in Houston because it's all about giving back to families in need and really just continuing that line of generosity that Crown Royal brings with everything," Rooks said.
The sports journalist, who has partnered with the whisky brand previously and has been named their first-ever "Passenger Princess," shared that it's more than her relationship with the brand as to why she decided to work with them again.
"One of the main reasons I wanted to partner with them, it's always about people," Rooks said. "It's always really about creating great experiences. And we did that with the Crown Royal rig that I got to be a part of, and we get to do this in Houston, so I couldn't be more excited."
Rooks and Johnson will be in attendance for the event as they will assist local attendees and Houston Texans team personnel in packing meals for the Houston community. Fans can join Rooks and Johnson on Nov. 19 and donate. Alternatively, fans aged 21 or older can bring their essential items during the Royal Rig at NRG Stadium on Nov. 20, where the Houston Texans take on the Buffalo Bills. The initiative has a goal of providing 10,000 meals this holiday season, as well as supporting the families in need throughout.
How can fans participate?
Fans can join Rooks and Johnson on Nov. 19 and donate. Alternatively, fans aged 21 or older can bring their essential items during the Royal Rig at NRG Stadium on Nov. 20, Donations will be accepted there as well.
To participate and RSVP to the event, as well as for more information, visit Crown Royal's Instagram.
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