Stephen Curry is bringing his shoe brand independent. The four-time NBA champion has parted ways with Under Armour after 13 years of partnership. The Golden State Warriors legend's Curry 13's will still be released in February 2026 and mark the last collaboration between the two.
"It's been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador – he's become a thoughtful and strategic business leader," UA founder Kevin Plank stated in a press release.
"Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level. For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it's the right moment to let what we created evolve on his terms. We'll always be grateful for what he's brought to the UA team," the release continued.
As for Curry, he responded to the announcement in the same sentiment. The NBA star responded: "Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I'll always be grateful for that."
"Curry Brand was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it's only growing stronger. I'm excited for a future that's focused on aggressive growth with a continued commitment to keep showing up for the next generation."
While his partnership with Under Armour began in 2013, he released his Curry Brand with the company in 2020, and he became the president 2023 of the brand. Curry didn't begin his career with Under Armour, as he signed with Nike at the start of his career and left for Under Armour in 2013.
According to ESPN's Shams Charania, this partnership will also give Curry the freedom to wear other brands after his relationship with Under Armour concludes. Curry will also be able to pursue new partnership deals. Prior to his relationship with Under Armour, he was with Nike, and sources tell the network that they have shown interest into rekindling a partnership with the NBA star.
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