Jason Kelce is venturing into fragrance following the release of his Slow Burn cologne in partnership with Kingsford Charcoal. The cologne includes notes of charred hardwood, fire ember, carbon clove, sawdust and powder smolder.
“I mean, this is one of them,” Kelce exclusively told AllSportsPeople, referring to Slow Burn. “Charcoal would be a great one.”
After thinking for a bit, Kelce asked himself, “What else Ky would say for me?
"Dirty socks, I don't know. Yeah, knowing my wife, it would be something making fun of me, for sure. And I would expect nothing less.”
Kylie and Jason got married in 2018 and they share four daughters: Wyatt, Elliotte, Bennett and Finnley.
Kelce’s Slow Burn cologne launched on Nov. 3. Despite the scent having a nostalgic meaning for the former Philadelphia Eagles center, it wasn’t something he was expecting to go into.
“I've never been interested in being in the fragrance game. Not one bit, but charcoal, I can get behind,” the former Eagles center exclusively told AllSportsPeople. “There is something with charcoal in particular that I really think about vivid memories, objects, people, places and as opposed to a lot of fragrances. I was just like, ‘Oh, this smells good or bad.’ This one is really usually tied to very specific things for people, which is fun.”
Kelce provided a visual aid to the launch of his new fragrance by posting a video of him using charcoal and dancing in denim overalls with his No. 62 embroidered into them.
“Meet Slow Burn by @kingsford …the answer to your cravings. That nostalgic charcoal smell always reminds me of food, football, and good times with my family. Now, it’s all bottled up in this smoky scent. With Slow Burn, you can smell like the grill master, even when you’re off duty,” Kelce captioned the video.
Slow Burn is available now -- while supplies last.
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