ESPN and Complex recently kicked off their multi-week partnership with a VIP grand opening celebration at the new Complex New York flagship store in SoHo, bringing a night of sports, music and style.
The event marked the start of a three-week Complex x ESPN collaboration that runs through September 6, which will also include a US Open Watch Party and the debut of a special ESPN x Hellstar collection celebrating Hellstar’s 5th Anniversary. The kick-off featured an unforgettable surprise performance by legendary rap duo Clipse, and guests were able to explore rare ESPN memorabilia and apparel, step behind the iconic "SportsCenter" desk and preview the newly enhanced ESPN app inside an immersive takeover of the flagship space.
Additionally, the ESPN x Complex pop-up features a massive, eye-catching display of stacked CRT TVs, LED panels and flat screens pulsing with ESPN highlights, app previews and throwback footage. The next major event for both brands is an ESPN Watch Party with a focus on live-streaming the US Open and key college football matchups. The event is designed to foster social connection through shared fandom. Open to the public, fans can take photos at the original SportsCenter Desk and shop exclusive ESPN merchandise, all packed in custom ESPN x Complex shopping bags.
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Fritz Metayer for Complex
Additionally, from September 5 to September 6, Complex will present an exclusive ESPN x Hellstar collaborative merchandise collection as well as Hellstar’s 5-Year Anniversary Collection. The partnership marks the latest chapter in ESPN’s cultural resurgence with a fully immersive Hellstar takeover of the store. Available exclusively at Complex NY, the collaboration celebrates five years of Hellstar’s influence on streetwear and brings fans a limited-edition collection that fuses the bold identities of both brands.
This partnership between ESPN and Complex marks a pivotal moment in the convergence of sports, fashion and media. As two of the most influential voices in culture, Complex and ESPN are coming together to create an experience that puts fans at the center — blending exclusive merchandise, immersive storytelling and live moments that reflect the energy of today’s audience.
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