Breitling and the NFL have announced a historic first-of-its-kind partnership, making Breitling the official timepiece partner of the league.
This agreement marks the NFL’s inaugural collaboration with a luxury watch brand and introduces Breitling as the league’s first global luxury timepiece partner. To celebrate this multi-year partnership, in conjunction with the announcement, Breitling has debuted two NFL Team Edition collections - the Chronomat Automatic GMT 40 ($6,600 USD) and the Endurance Pro ($4,400 USD), with each having timepieces for all 32 teams in the league.
Now, this isn'tBreitling’s first encounter with the NFL, as just last year, Breitling entered into a licensing agreement with the NFL and has worked with players and coaches over the years, including Jalen Hurts, Eli Manning, Norman Julius “Boomer” Esiason and more.
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Georges Kern, CEO of Breitling, says in a statement, “Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we want to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
“The NFL is an unmatched force in American culture, and this partnership strengthens Breitling’s connection to that audience in an authentic way,” adds Thierry Prissert, President of Breitling US.“With the NFL team-edition collections, Breitling continues to offer fans something they’ve never had before from a luxury watchmaker—timepieces that reflect their team loyalty while delivering the design, durability, and performance Breitling stands for.”
Breitling will activate across key NFL events, including Super Bowl LX, NFL Honors, and other marquee moments throughout the season. As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors, presented during the annual awards ceremony. Breitling will also support the league’s long-term commitment to global expansion by activating at Breitling boutiques around the world, including in connection with the 2025 NFL International Games.
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