Bill Belichick was all smiles supporting his girlfriend, Jordon Hudson, at her competition in Atlanta over the weekend.
According to photos obtained by TMZ, the eight-time Super Bowl-winning coach was wearing a grid-like button-up shirt, a Navy submarine hat, and a black puffer jacket. Hudson, on the other hand, was wearing her Code Black uniform.
This is the second time that Belichick has supported Hudson as she recently joined the cheer group based in North Carolina. The UNC football coach went viral after a photo of him was posted of him at her cheerleading practice last month.
"I didn’t have 73 yo Bill Belichick showing up at a cheer competition to watch his 24 yo gf perform on my 2025 bingo card, but here we are."
I didn’t have 73 yo Bill Belichick showing up at a cheer competition to watch his 24 yo gf perform on my 2025 bingo card, but here we are. Pic.twitter.com/9Af9CH27X9
— Jennifer P (@deacfan73) November 17, 2025
It doesn't stop at cheerleading, either, since Belichick also supported Hudson while she competed in pageants. Hudson competed in the Miss Maine USA pageant in 2024 and 2025 and placed as the second runner-up both years. The UNC coach sat in the front row to support Hudson.
The support from the two goes both ways as Hudson was a frequent visitor to the North Carolina campus to support his inaugural season with UNC.
"I've loved supporting @billbelichick at his adult all-male football league competitions this season," Hudson wrote on Instagram following their last game in November. "Until next year, Kenan!"
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