The BIG 3 -- a 3-on-3 pro basketball league founded by Ice Cube -- is jumping into the controversial ad featuring Sydney Sweeney.
The American Eagle ad with the Euphoria star, has been making rounds on social media, addressing their concern with the messaging. In the ad which promotes their new line of jeans, Sweeney plays the role of "jeans" by sharing that she has great "genes."
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color," she says as the camera pans to her face. “My jeans are blue.”
A narrator is then heard saying, “Sydney Sweeney has great jeans.”
The ad has been dividing fans online as some found it plays on the use of eugenics which is defined as, "is broadly defined as the use of selective breeding to improve the human race," according to the National Institute of Health.
The BIG3's take on the controversial ad
The BIG3 took it as a moment to troll the controversial ad and took to X to share their take on it.The video starts with a close-up of traditional blue denim jeans and pans up to a blonde woman saying, "I'm not here to tell you to buy jeans."
It quickly pans to another woman in an all-denim outfit saying, "I like to play with my dog."
"I don't know who got the greatest jeans," one woman is heard saying with another two other women quickly jumping in, "but I do know who has the greatest basketball."
The video then switches to clips of previous BIG3 moments and then an end screen of their Saturday (Aug. 2) at 10 am on CBS before it fades to black.
— Ice Cube (@icecube) August 1, 2025
American Eagle reacts to backlash
On Friday (Aug. 1), American Eagle took to social media to react to the backlash they have been receiving online.
“Sydney Sweeney Has Great Jeans is and always ways about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone,” AE posted on Instagram Friday.
"It doesn’t matter what your intent was—what matters is the impact. intent ≠ impact," one fan wrote in the comment section to the response.
"I miss the days where people weren’t offended by everything!" another fan wrote.
As for Sweeney, she has not responded to the comments.
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