The Nike Ja 3 is officially on the way (and it's fire)

Jael Rucker

The Nike Ja 3 is officially on the way (and it's fire) image

The Nike Ja 3 is officially coming to a store near you.

Or a Foot Locker, to be exact, which will be the home to multiple electrifying drops from the latest installment of Ja Morant’s signature footwear franchise. A silhouette built to advance the game while fueling the style and performance of the next generation of playmakers, this third-generation style is engineered to showcase Ja’s standard of bold and energetic designs by channeling his hands-on creative approach into a silhouette that speaks to his ongoing contributions to sneaker culture. 

By building on the “scratch” design from previous models, the Ja 3 adds a new outsole pattern inspired by Ja’s bulldog crossover and features a full-length ZoomX foam midsole that provides responsiveness and comfort for his trademark explosiveness. The Nike Ja 3 ‘NY vs NY’ colorway ($135 in adult sizing) will officially launch on Tuesday, July 22, but will be available early, exclusively in-store at Foot Locker’s 34th Street location (112 W 34th Street) 24 hours before the official launch. 

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On Monday, July 21, there will be a one-day-only in-store experience that is free and open to the public to celebrate this release, including:  

  • Exclusive first access to the Nike JA 3 'NY vs. NY' colorway (in-store only)  
  • Pop-A-Shot mini basketball tournament with premium prizes  
  • Live DJ and host, custom giveaways and games  
  • Surprise guest appearance 
  • Gift with purchase for early attendees  
  • Photobooth moment in-store 

The releases continue Tuesday, August 5, with the exclusive launch of the Ja 3 ‘Light Show’. The bold colorway will be available in adult sizing ($135) online via launch reservation and in select Foot Locker locations nationwide.   

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.