WNBA star Cameron Brink is front and center in another campaign for the New Balance 740.
The Los Angeles Sparks standout is the star of the newest campaign for the sneaker, taking the reins alongside fellow New Balance brand athlete Eberechi Eze. Bridging New Balance’s archival DNA with modern style, the 740 combines familiar elements with 2000s running inspiration. The shoe features a segmented midsole, open knit mesh upper and angular overlays at the forefront.
The dynamic campaign highlights the 740’s style, versatility and comfort, showing how it can be worn day to night, from 7:40 am to 7:40 pm. Set against the vibrant backdrops of London and Miami, the visuals capture the style and energy of the 740 as a go-to sneaker for any moment of the day. Whether you’re discovering or rediscovering, this silhouette is for a generation always on the move.
"I'm excited to bring the 740 to life in this most recent Foot Locker campaign," says Brink. "I love how sporty and stylish they are. They're the perfect sneaker to dress up or dress down," said Brink in a statement. "I love the functionality of the 740," added Eze. "No matter what I'm wearing, the shoe elevates any look."
The New Balance 740 exclusive colorways will be available at select Foot Locker stores globally and online at footlocker.com on June 26th in two new colorways, Shoreline Blue / Dark Shoreline Blue / Black / Silver Metallic and Washed Burgundy / Pink Taffy / Black/Sea Salt, the collection will be available in adult sizing ($150) and Grade School sizing ($85).
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