CeraVe, the #1 dermatologist-recommended skincare brand in the
U.S., and the NBA have officially kicked off a multi-year partnership that will see the brand become the league's official skincare and haircare partner.
This first-of-its-kind partnership will see CeraVe engage NBA fans through custom content and storytelling, onsite activations at league events and with product integrations featuring its skincare and haircare lines at retailers
nationwide. The initiative builds on CeraVe’s “Head of CeraVe” campaign with 10-time NBA All-Star Anthony Davis, expanding the brand’s reach through original content across NBA social and digital channels and at marquee league events throughout the season.
Additionally, CeraVe will have a robust onsite presence at marquee NBA events, including the Emirates NBA Cup, NBA All-Star and NBA Summer League, while also integrating into NBA 2K26 to connect with the league’s
gaming audience. And that's not all, either. The brand will collaborate with the NBA to engage youth through “Care For All,” a program
through which Jr. NBA clinics across the United States will provide families with comprehensive resources and skin health education, including opportunities such as dermatology screenings, product education and sampling.
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Cerave
"At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being," says Esther Garcia, CeraVe US General Manager. "Our core mission is to make effective, dermatologist-developed care accessible to everyone. Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience."
Adds Paolo Pastore, VP, Global Business Development, NBA, "This partnership reflects the NBA’s commitment to expanding its lifestyle and wellness offerings. As our Official Skincare Partner, CeraVe brings trusted expertise and an innovative marketing approach that supports bringing the NBA experience closer to fans wherever they are."
The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, 2025, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder, hosts the Houston Rockets (7:30 p.m.
ET) and the Golden State Warriors visit the Los Angeles Lakers (10 p.m. ET).
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