Don't expect to see JuJu Watkins cruising around in an extravagant car or private jet anytime soon.
The USC women's basketball standout is being careful with what she spends her money on and has no plans to blow through her earnings.
Despite re-upping her deal with Nike last year, she's yet to make any lavish purchases, the 20-year-old USC star told "TMZ" while walking through Los Angeles airport.
After the outlet congratulated her on her massive brand deal with Nike and asked if she's "splashed out" on any big purchases, Watkins replied, "Umm no," while laughing politely.
"I try to be very smart, but yeah just super grateful," the 6-foot-2 guard told the outlet.
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The Lady Trojans star first signed with Nike as a senior in high school in 2022 before penning a massive extension deal with the brand in 2024.
When she committed to play for Lindsay Gottlieb's Trojans, there were high expectations on Watkins, and she definitely surpassed those her freshman year. During the 2023-2024 year, USC advanced to the Elite Eight for the first time since 1994, and Watkins was a huge part of the team's success. At the time, she was second in the US in scoring just behind former Iowa star Caitlin Clark, who now plays for the WNBA's Indiana Fever.
According to ESPN's Sham Charania, it's one of the richest shoe endorsement deals in women’s basketball. She also has her NIL deals, which are worth an estimated $765,000, according to On3, to help pad her bank account, in addition to lucrative agreements with Fanatics, Degree deodorant. United Airlines, and Gatorade, among others.
Watkins is currently recovering from a torn ACL on her right knee, which she suffered during the second round of the NCAA Tournament in March.
She's considered the heart of the Lady Trojans as both a scorer and key defender.