This article first appeared on Decked Out Magazine.
Gone are the days when NBA players showed up to the arena in only sweats and backpacks, and their definition of luxury was massive Louis Vuitton monograms and Gucci stripes. Quiet Luxury, aka “stealth wealth” has kicked in, which is why everybody suddenly has a $5,000 Bottega Veneta, the brand famous for having no visible logo. That’s kind of a flex, isn’t it? A brand that everybody who knows fashion recognizes. It also says, “I have so much money I don’t need to tell you where I shop.” Enter: The “Andiamo Effect.”
The “Andiamo” Effect
If you’ve seen a bag that looks like a woven basket with a gold knot on the front, that’s the Andiamo, and it doesn’t come cheap.
- The Price Tag: Bags with the Andiamo Effect typically range from $4,000 to $8,000, depending on size, meaning… it ain’t exactly cheap.
- Why NBA Players Love It: Simple. The name Andiamo literally means “Let’s go” in Italian. For a player hopping off a private jet or walking into an arena, it’s the ultimate “grab-and-go” bag that fits their essentials (tablets, headphones and skincare) while looking effortlessly chic.
Redefining Masculinity in Fashion
Remember the “murse” era, and how people would instantly be made fun of if they had one? No more! We are now seeing a massive shift in how NBA players approach gender-neutral fashion. Players like Jayson Tatum and Tyrese Haliburton are increasingly carrying bags that were traditionally marketed to women. By carrying a $5,000 Bottega “purse,” they are signaling that they are high-fashion connoisseurs who aren’t afraid to break traditional “jock” stereotypes. And we love it.
Or as WWD puts it, “Today, the brand remains at the forefront and has captivated insiders and celebrities alike. It continues to be celebrated for its understated, elegant handbags, which can be seen in popular styles like the Cassette, Sardine, Lauren 1980, Pouch, Andiamo, and Jodie.”
Read the rest here.
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