Travis Kelce launches new clothing line one day after engagement news

Jackie Longo

•
Travis Kelce launches new clothing line one day after engagement news image

Travis Kelce has been keeping a lot of secrets. 

The Kansas City Chiefs tight end not only quietly got engaged to popstar Taylor Swift after months of speculation, but he was also preparing the launch of his new clothing collection. 

Travis Kelce launces Tru Colors x American Eagale collab the day after revealing engagement to Taylor Swift

Just one day after announcing his engagement to Swift, Kelce revealed his latest project, a sports lifestyle collab between his brand Tru Kolors and American Eagle. The fashion drop includes more than 90 pieces of merchandise priced between $14.95 and $179.95, ranging from casual staples to statement pieces. 

On Wednesday, August 27,  Kelce, 35, shared a promo video on Instagram showing off the apparel, while dressed  in a crisp white V-neck sweater, khaki pants, and aviator shades. In the clip, Kelce pulls an oversized camo duffle bag out of the trunk of a car while showing off his new collection. 

"Excited to finally share what we've been cookin up ‼️ @trukolorsbrand x @americaneagle OUT NOW!!! We had so much fun creating this collection and we can’t wait to see y’all rockin it," the NFL tight end captioned the post.

MORE: Patrick Mahomes, New Heights and more react to Travis Kelce, Taylor Swift engagement news

The brand campaign also features several other famous athletes, including Olympic gymnast Suni Lee, Ohio State wide receiver Jeremiah Smith, Connecticut basketball star Azzi Fudd, and NBA star Carmelo Anthony's son, Syracuse basketball player Kiyan Anthony. 

In a press release, Kelce explained that he's been keeping his new fashion line under wraps for nearly a year. 

“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the 'AE x TK' collection to life,” Kelce said. 

 “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy," he continued. "I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”

Syracuse basketball standout, Kiyan, said the decision to work on the campaign was a no-brainer for him as he's been a fan of AE clothing for many years and has always admired Kelce on and off the field. 

"When Travis reached out about the campaign, I was super hyped. Getting to work alongside such an incredible group of athletes has been an honor," the college player said. "I love fashion and have a real desire to build in the space, so it was surreal to be part of a campaign like this, especially one that’s meant to support confidence and creativity."

 

MORE LIFESTYLE NEWS: 

 

Jackie Longo

Jackie is a freelance writer and editor with The Sporting News. She has covered sports, entertainment and lifestyle for over a decade. She has written for a number of outlets including Business Insider, The Sun, Travel+Leisure and Heavy. She has a Bachelor's Degree in Journalism from West Virginia University and resides in Charlotte, NC.