Sydney Sweeney is officially going into lingerie.
Sweeney shared on Instagram that she is launching her lingerie brand, SYRN (pronounced sye-rin), starting this week. The Euphoria actress wore several outfits in the promotional photoshoots for the lingerie brand.
In one outfit, the actress is wearing an all-black lace bodysuit with thigh-high fur boots. In another, she trades the all-black look for white lace. In one outfit, she wears a white bralette under a red cutoff crop top with white boxer briefs and matching red shorts. Lastly, she strips down in a basic white tank and white briefs as she introduces the name of her brand.
The brand is focusing on four different types of sirens: seductress, romantic, playful, and comfy.
"The secret is finally out… say hello to @syrn this is lingerie you wear for YOU, no explanation, no apology. SYRN is coming for you on 1.28 sign up now for early access at SYRN.com there’s soo much more I can’t wait to show you," wrote in the post.
Why did Sydney Sweeney make a lingerie brand?
In a press release announcing the brand, Sweeney shared her why behind going into lingerie.
“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sydney said in a press release. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”
Most importantly, she wanted to create a brand in which everyone felt celebrated. SYRN has bra sizes ranging from 30B to 42DDD, with many of her styles under $100.
“I wanted to create a place where women can move between all the different versions of who we are,” she added in the release. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”
The first pieces from her Seductress line drop tomorrow, Wednesday, January 28, at 9 a.m. PST. You can shop the presale here.
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