Sports Illustrated Swim isn’t buying the old tradition of Labor Day signifying the end of fall.
So the brand took to social media to share an epic montage of some of this year’s hottest models — including cover stars Livvy Dunne and Lauren Chan, and influencer Alix Earle — wearing some of the steamiest looks that made it into the iconic magazine’s 2025 issue.
“It might be September but the swimsuits are still on rotation,” the brand captioned the Wednesday, September 3 TikTok video, dotted with a bikini emoji.
To drill home the point, the post was hashtagged “#endlesssummer.”
One of the longest segments featured 13-time Taekwondo World Champion Rayna Vallandingham wielding a stick in the waters of Jamaica while wearing a tiny brown bikini lined with shells — a power move that yielded some comments from her fans.
@si.swimsuit It might be September but the swimsuits are still on rotation. 👙 #SISwim25 #SISwimsuit #EndlessSummer ♬ original sound - Sports Illustrated Swimsuit
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In addition to Dunne and Chan, the 2025 issue also featured Hollywood icon Salma Hayak and Olympic gymnast Jordan Chiles on the cover. All but Hayak also walked in the Sports Illustrated Runway Show to close out Miami Swim Week this past May 31. Joining them at the ultra-glam W South Beach for the sold-out show were models Jena Sims, Nicole Williams English, Denise Bidot, Ellie Thumann, Xandra Pohl, Camille Kostek and reality TV stars Bethenny Frankel and Stassi Schroeder.
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