'My Hero Academia' scores a second slam dunk with the NBA

Jael Rucker

'My Hero Academia' scores a second slam dunk with the NBA image

"My Hero Academia" and the NBA are back for a second collaboration.

On Wednesday, Crunchyroll announced a second apparel launch between the hit anime series and the NBA—this time with more characters from the series’ main cast. The first launch debuted in 2023 at Las Vegas’ NBA Con, with the iconic Pro Hero All Might featured on merchandise for the New York Knicks, Los Angeles Lakers, Golden State Warriors, and more.

This time around, the collection, which will be a mix of streetwear and apparel, including t-shirts and hoodies, will feature the series’ iconic main cast paired with the following NBA teams:

  • Izuku Midoriya - Boston Celtics

  • Katsuki Bakugo - New York Knicks

  • Ochaco Uraraka - Miami Heat

  • Shoto Todoroki - Philadelphia 76ers

  • Eijiro Kirishima - Chicago Bulls

  • Endeavor - Golden State Warriors

  • Mirko - Los Angeles Lakers

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“From friendship against all odds to working with a team to overcome any challenge, ‘My Hero Academia’ is the perfect series for continued collaboration with the NBA, NBALAB and HYPERFLY,” said Anna Songco Adamian, VP of Global Consumer Products in a statement. “This year's collab is even bigger, featuring an expanded character list including fan favorites Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka, and more." 

"At NBALAB, we love surprising fans with collaborations they never saw coming," added NBALAB CEO Eric Perugini. "By teaming up with Crunchyroll and Hyperfly on this latest collection, we’re blending the spirit of the NBA with the world of My Hero Academia to create gear that’s as fun, dynamic, and heroic as the fans who wear it.”

Items from the collection will be available to purchase at BoxLunch, as well as at select NBA Stores and via online shipping later this month. New York City-based fans are also encouraged to shop the collection at the NBA flagship store on Fifth Avenue during New York Comic Con.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.