The deals keep on comin' for the W.
In case you haven't heard, Glossier, the brand that celebrates beauty in real life, has officially teamed up with the WNBA for its first-ever co-branded merch launch with a cozy, collectible hoodie. A cozy grey collectible that features both logos, a commemorative G-patch, and Glossier’s iconic You Look Good mantra across the back, this latest collaboration expands on Glossier’s strong partnership with the WNBA, which has steadily grown over the years since 2020.
As the WNBA’s first beauty partner, Glossier has since implemented the following as part of its marketing initiatives. This includes crafted campaigns starring key WNBA players, such as Glossier’s Stretch Complexion launch in 2023, which supports the idea that sports and beauty aren’t mutually exclusive.
MORE: The Cleveland Cavaliers and Wendy's are teaming up to bring the 'Cavalanche' to Northeast Ohio
There's also the incorporation of courtside signage and content creation, gifting Glossier favorites to players and hosting influencers at games.
MORE LIFESTYLE NEWS:
- Peacock is completely transforming the NFL experience (in Dolby Atmos, at that)
- Jostens launches 'The Champions Collective' featuring some of the biggest championship rings in sports history
- Season 3 of 'Mind the Game' has arrived, and Skinny Luka and the 'new Lakers' are at the forefront
- 'My Hero Academia' scores a second slam dunk with the NBA