The Dallas Cowboys cheerleaders have a new sponsorship.
Announced earlier this week, the cheerleading squad is teaming up with Charlotte Tilbury, the award-winning global luxury makeup, skincare and fragrance brand, for its first-ever sports partnership in the US. The collaboration between both brands represents their joint mission of bringing confidence and joy to all, while also providing a symbol of strength and empowerment. This collab also unites two powerhouse businesses led by visionary women: Charlotte Tilbury, President, Chairman, Chief Creative Officer, and Founder of her eponymous beauty brand; and Charlotte Jones, Co-Owner and Chief Brand Officer of the Cowboys.
As the DCC’s beauty partner for makeup, skincare and fragrance, Charlotte Tilbury will bring the exciting new partnership to life with dedicated social media content and collaborations with superstar squad members. It will also include unmissable pop-up events and appearances, and brand takeovers, so that they can feel and look like the most confident versions of themselves on and off the field. Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games, offering fans a fun and elevated beauty experience to enjoy on game day.
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The partnership aims to bring Charlotte’s message of empowerment to the NFL’s hundreds of millions of fans around the world*. It will be an important opportunity to introduce the magical world of Charlotte Tilbury to America’s largest sports stage, so that even more people can unlock the magic of confidence through the transformative power of makeup, skincare and fragrance.
This partnership with the Dallas Cowboys Cheerleaders is Charlotte Tilbury’s latest move into the world of sport, following its landmark partnership with F1 ACADEMY, which supports young female racing drivers.
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