Fast food brands stepping into streetwear isn’t new, but it usually only works when there’s real cultural overlap. That’s the approach Jack in the Box is taking as it marks its 75th anniversary with a limited-edition apparel collaboration alongside The Hundreds.
According to Seeking Alpha, the capsule, titled “Jack Was Here!”, launches January 28 and serves as the first of four planned drops throughout 2026. Instead of centering the anniversary around retro packaging or throwback menu items, the brand leaned into West Coast identity—where Jack in the Box has long been a fixture of late-night food runs, and where The Hundreds built its reputation inside skate, street, and art communities.
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The initial release keeps things concise: a T-shirt, a sweatshirt, and a trucker snapback. Each piece features a reimagined take on Adam Bomb, The Hundreds’ iconic symbol, altered with Jack in the Box’s recognizable mascot and tagged with the phrase “Jack Was Here!” The design language pulls from graffiti culture and shared visual nostalgia rather than overt branding.
“For 75 years, Jack in the Box has been showing up in people’s lives in ways that go far beyond the menu,” said Ryan Ostrom, the company’s chief customer and digital officer, framing the collaboration as an extension of how fans already interact with the brand outside traditional advertising.
Ben Hundreds, co-founder of The Hundreds, described the partnership as personal rather than promotional. “Jack in the Box is part of the fabric of growing up in California,” he said, pointing to college nights and long conversations fueled by drive-thru food. Pairing that history with Adam Bomb, he added, felt natural because both icons have lived alongside people’s everyday experiences for decades.
The collection will be available through The Hundreds’ website, with early access opening at 6 p.m. PT for subscribers and loyalty members, followed by a public release at 9 p.m. PT. Quantities are limited, and three additional drops are scheduled later in the year.
Beyond fashion, Jack in the Box’s 75-year legacy also extends into sports and business in ways that don’t always get highlighted. One of the most notable examples is Junior Bridgeman, a former NBA sixth man who quietly turned his playing career into a massive fast-food empire.
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After earning a modest salary during his 12-year NBA run—primarily with the Milwaukee Bucks—Bridgeman invested early in fast-food franchises, including Jack in the Box locations. Over time, those investments helped build a business portfolio that now includes hundreds of restaurants across multiple brands. Today, Bridgeman’s estimated net worth sits around $600 million, making him one of the most successful athlete-turned-entrepreneurs in sports history.