The concept of a half-time show during the final match of an 11-a-side football season is certainly a foreign one to UK fans of sport, with the 10 or 15-minute break usually being the time that spectators in the stadiums and at home rush to the toilet or the bar, in order not to miss any of the preceding or upcoming action.
The Super Bowl though, is a wholly different kettle of fish, with the NFL's deciding finals match having played host to some extraordinary acts and artists throughout the years. The anticipation, build-up and performances have become must-see events in their own right, with many fans just as likely to tune in and watch the half-time entertainment as they are the football itself.
While based on US soil and played by US nationals for the most part, the NFL has become a global entity with fans in every continent and country there is, so with arguably the biggest sporting occasion of the year coming up this weekend, we've got all the information you need to make sure you don't miss a minute of the action.
Who is performing half time show at Super Bowl 2024?
Having been one of the Black Eyed Peas' special guest back at the 2011 Super Bowl in Arlington, Texas, R&B superstar Usher headlines the 2024 edition in Nevada. The 45-year-old will undoubtedly be bringing along some special guests of his own, but these are yet to be revealed to the general public.
Usher's success in the worlds of R&B and pop has been felt both stateside and the UK, and after Rihanna's show-stopping efforts in Arizona last year, the Dallas-born performer will be confident he can get the crowd going and then some at half-time.
What time is Super Bowl 2024 half time show in UK?
With matches in the NFL taking place in four 15-minute quarters (as opposed to the 40 or 45 minutes halves we're used to seeing in the UK), the half-time show is scheduled to take place at the end of the second quarter, following 30 minutes of game time.
The 3:30 p.m. kick-off in Nevada means the half-time entertainment, which will likely see Usher on stage for just under 15 minutes, can be pencilled in to start for UK viewers at around 1:00 a.m. in the early hours of Monday, February 12.
What time does Super Bowl 2024 start in UK?
The Super Bowl is traditionally played on a Sunday afternoon/evening and is played in different stadia every year, alternating between the NFL's Eastern and Western conferences. Last year's decider, also won by the Kansas City Chiefs, took place in Glendale, Arizona.
Las Vegas lies within the Pacific time zone (PT) and is eight hours behind GMT as used in the UK. Therefore, the 3:30 p.m. kick-off time at Allegiant Stadium equates to an 11:30 p.m. kick-off time on Sunday, February 11, in the UK — which is certainly a late one for viewers this side of the pond!
Super Bowl 2024 half time show TV channel, live stream
TV channel: ITV 1, Sky Sports Main Event
Live stream: DAZN NFL Game Pass, ITV X, Sky Go, Now TV
The NFL's explosion onto the UK sporting scene is highlighted by the fact that several channels across TV, radio and streaming have all secured the rights to broadcast this Sunday's championship game.
ITV and Sky Sports are providing free-to-air and subscription-based coverage of all the action from start to finish, while UK viewers can also purchase an NFL Game Pass with DAZN, who are providing global coverage of the Super Bowl for just £0.99! Fans choosing DAZN's option can enjoy American coverage and commentary, including the highly anticipated US commercials.
Subscribers will be able to download the DAZN app via their smart TV or most other devices and either sign up to the NFL Game Pass as a standalone subscription or as an add-on to an existing DAZN package.
List of Super Bowl half time performers in history
The first-ever Super Bowl in 1967 had half-time entertainment, provided by the University of Arizona and Gambling State's marching bands. Commercial performances soon began at the NFL's showpiece event and actress/singer Carol Channing was the first individual act to take to the stage in 1970.
Big names since the turn of the century have included The Rolling Stones, Madonna, Beyonce and Rihanna just last year, with Usher taking the stage in 2011 alongside The Black Eyed Peas and legendary Guns N' Roses guitarist Slash.
Super Bowl half-time shows since 2000
| Year | Performers | Stadium |
| 2023 | Rihanna | State Farm Stadium, Glendale |
| 2022 | Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar | SoFi Stadium, Los Angeles |
| 2021 | The Weeknd | Raymond James Stadium, Tampa |
| 2020 | Shakira, Jennifer Lopez | Hard Rock Stadium, Miami |
| 2019 | Maroon 5, Travis Scott, Big Boi | Mercedes-Benz Stadium, Atlanta |
| 2018 | Justin Timberlake | U.S. Bank Stadium, Minneapolis |
| 2017 | Lady Gaga | NRG Stadium, Houston |
| 2016 | Coldplay, Beyonce, Bruno Mars, Mark Ronson | Levi's Stadium, Santa Clara |
| 2015 | Katy Perry, Lenny Kravitz, Missy Elliott | University of Phoenix Stadium, Arizona |
| 2014 | Bruno Mars, Red Hot Chili Peppers | MetLife Stadium, New Jersey |
| 2013 | Beyonce, Destiny's Child | Mercedes-Benz Superdome, New Orleans |
| 2012 | Madonna, LMFAO, Nicki Minaj, Cee Lo Green | Lucas Oil Stadium, Indianapolis |
| 2011 | The Black Eyed Peas, Usher, Slash | Cowboys Stadium, Arlington |
| 2010 | The Who | SunLife Stadium, Miami |
| 2009 | Bruce Springsteen and the Street E Band | Raymond James Stadium, Tampa |
| 2008 | Tom Petty and the Heartbreakers | University of Phoenix Stadium, Arizona |
| 2007 | Prince | Dolphin Stadium, Miami |
| 2006 | The Rolling Stones | Ford Field, Detroit |
| 2005 | Paul McCartney | Alltel Stadium, Jacksonville |
| 2004 | Janet Jackson, P. Diddy, Nelly, Kid Rock, Justin Timberlake, Jessica Simpson | Reliant Stadium, Houston |
| 2003 | Shania Twain, No Doubt | Qualcomm Stadium, San Diego |
| 2002 | U2 | Louisiana Superdome, New Orleans |
| 2001 | Aerosmith, NSYNC | Raymond James Stadium, Tampa |
| 2000 | Phil Collins, Christina Aguilera, Enrique Eglesias, Toni Braxton | Georgia Dome, Atlanta |
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