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- Jordan Love net worth
- Jordan Love NFL contract details
- Jordan Love NFL career earnings
- Jordan Love endorsements
- Jordan Love business ventures and philanthropy
- Where does Jordan Love live?
Being a successor to a legendary quarterback isn't easy. However, ever since Jordan Love stepped in for Aaron Rodgers in Green Bay, he's been one of the most consistent passers in the NFL.
Love, a 2020 first-round pick, became the Packers' full-time starter in 2023 and has impressed since then. With 57 touchdown passes in his first two seasons as the starter combined, Love consistently put himself among the league-leaders for a Packers team that almost always finds itself in contention for the NFC North crown.
Given his status as one of the steadiest young quarterbacks in the league, Love has already built a nice career in terms of bringing in life-changing money. From a extension that he signed in Green Bay, to his endorsements and other endeavors, Love has accumulated wealth quickly in his NFL career.
Here's a breakdown of Jordan Love's net worth, including his NFL contracts, endorsements, philanthropy and more.
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Jordan Love net worth
According to Celebrity Net Worth, Jordan Love is worth an estimated $50 million. A significant majority of that total likely comes from two areas: the signing bonus from the extension he signed in 2024, and off-the-field endorsements.
With Love still on the younger side of 30, he doesn't quite rank among the wealthiest active or former football players, but given the price tag he commanded on his extension, he on an early trajectory to put himself among the most well-compensated players in NFL history.
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Jordan Love NFL contract details
- Years: Four
- Value: $220 million
Despite Love having just one full season as a starter under his belt at that point, the Packers signed the quarterback to a four-year, $220 million extension in 2024. The deal wasn't technically Love's rookie extension, as he had previously signed a one-year extension with Green Bay that was worth $13.5 million and would've made him a free agent in 2025. Instead, he then re-upped on a massive deal.
Love's current extension in Green Bay included a $75 million signing bonus and $160.3 million guaranteed, per Spotrac. That signing bonus was an NFL record. It's also fairly back-loaded, with the Packers due to pay Love more money in the later years, as the contract runs through the 2028 NFL season.
As of August 2025, Love's $55 million average annual value (AAV) makes him tied for second with Trevor Lawrence, Joe Burrow and Josh Allen among the highest-paid quarterbacks in the NFL. Dak Prescott ranks first with his $60 million AAV.
Here's a full breakdown of Love's current contract situation, per Spotrac:
| Year | Base Salary | Signing Bonus | Cap Hit |
| 2025 | $11,900,000 | $16,757,731 | $29,687,143 |
| 2026 | $10,400,000 | $16,757,731 | $36,157,731 |
| 2027 | $10,400,000 | $16,757,731 | $42,457,731 |
| 2028 | $43,900,000 | $15,000,000 | $74,200,000 |
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Jordan Love NFL career earnings
According to Spotrac, Love has accumulated $98,883,455 in career earnings. A significant majority of that total came from the 2024 season, when he earned a total of $79 million, mostly through his contract signing bonus.
Love has earned three NFL contracts: His rookie deal as a 2020 first-round pick, a one-year rookie extension with the Packers, then his $220 million extension. Here's a look at his three contracts with Green Bay:
- Rookie Deal: Four years, $12.383 million
- Rookie Extension: One year, $13.5 million
- Extension: Four years, $220 million
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Jordan Love endorsements
Off the field, Love is obviously marketable as well, being the Packers' No. 1 quarterback and the face of the franchise. He's earned a fair share of endorsement deals, as well as making appearances in commercials or other ads.
Forbes lists Love as having made $4 million from endorsements alone.
Most notably, Love has appeared in advertisements for companies like Old Spice and American Family Insurance. One of Love's funnier endorsement deals came with Toyota, as fans online began speculating early in the quarterback's career that he plays better during the car company's event, "Toyotathon." Love played into the fun, making an ad for Toyota on his social media:
Here's a list of companies Love has been known to work with in some fashion:
- Nike
- American Family Insurance
- Bose
- Old Spice
- Herbalife
- Toyota
- Experian
- Pizza Hut
Nike
Pizza Hut
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Jordan Love business ventures and philanthropy
Not much is known about Love's other business ventures, outside of his public endorsements. He hasn't been connected to many, if any, investments or other types of business endeavors.
However, Love has worked with charities before, having worked with the Starr Children's Fund in its "Helmets for Heroes" campaign, which involves Love autographing helmets that are auctioned off to raise money for pediatric cancer research.
Love also has a foundation called "Hands of 10ve," which aims to "inspire and empower children from all backgrounds to engage in sports, promoting physical and mental well-being." Additionally, the organization focuses on raising awareness for mental health and suicide prevention. For the 2025 Green Bay Charity Softball Game, Love hosted the event, which raised money for his foundation.
"Being an NFL quarterback, you have a very, very cool platform to be able to give back and reach some of the kids that want to be in your shoes,” Love said about the softball game, per Green Bay Packers on SI. “In terms of mental health, I think it’s easy to be able to show kids that, even being an NFL quarterback, living your dream, you still go through some mental health struggles.
“So, it’s showing them that everybody has issues and different things that they might be fighting and dealing with. So, just telling them how I handle my life when I’m struggling with some mental health issues and who I talk to, the resources I have to lean on to be able to get through those things. No matter who you are, no matter how glamorous your life might look on the outside, everybody’s got different battles that they’re fighting on the inside. So, just kind of giving them that perspective.”
In the 2024 season, Love's foundation also partnered with U.S. Venture to give youth football teams new cleats for each touchdown he ran for or threw, per the Green Bay Press Gazette.
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Where does Jordan Love live?
Details on Love's living arrangements are sparse, but he's known to obviously have a house in the Green Bay area, where he's been a quarterback since 2020. Additionally, he's been connected to owning a luxury home in Bakersfield, California, where he was born and raised.
Per Virtual Globetrotting, Love owns a four bedroom, three-bathroom mansion in the Bakersfield area.
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