The Dallas Cowboys announced that Grammy-nominated artist Post Malone will perform the Red Kettle Kickoff halftime show during their Thanksgiving Day game.
The event, part of the Salvation Army’s Red Kettle Campaign, is set to bring music and holiday cheer to fans attending in person and watching on television.
Post Malone expressed excitement about combining his performance with a meaningful cause.
"I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," said Post Malone. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."
His involvement shows the artist’s dedication to charitable causes while entertaining fans at one of the NFL’s most prestigious events.
The halftime show will be broadcast live, reaching millions of viewers across the nation. Fans attending AT&T Stadium will also experience a full-scale production with lights, visuals, and a curated setlist designed to energize the stadium.
The Cowboys’ organization emphasized that the performance is both a celebration of the season and a call to support the Red Kettle Campaign, which benefits local communities.
The show is designed to inspire donations and raise awareness about the Salvation Army’s work during the holiday season.
The Cowboys have partnered with the Salvation Army on the Red Kettle Campaign for nearly three decades, and the Thanksgiving halftime show has featured numerous high-profile performers since 1997.
Red Kettle Kickoff and Community Impact
The Red Kettle Kickoff is a cornerstone event for the Salvation Army, designed to raise awareness and funds for its programs and initiatives.
The Dallas Cowboys maintain a long-standing partnership with the organization, showing the team’s and the league’s ongoing commitment to community engagement.
Fans are encouraged to participate by donating to the Red Kettle Campaign, either online or at stadium locations.
Previous events have successfully combined entertainment and philanthropy, and Post Malone’s participation aims to continue that tradition.
The Dallas Cowboys' Thanksgiving Day game is one of the most-watched NFL matchups, providing a powerful national platform for charity and outreach.
This is most prominently displayed through the team's long-standing partnership with the Salvation Army's Red Kettle Campaign.
By integrating a halftime show with a community-driven cause, the team hopes to engage fans on multiple levels, delivering both entertainment and social impact.
Post Malone’s performance marks a highlight in the NFL’s 2025 holiday season schedule.
His music, known for blending multiple music genres, combined with his energetic stage presence, is expected to provide an engaging and dynamic halftime performance that aligns well with the game-day atmosphere.
The Red Kettle Kickoff halftime show exemplifies how sports and music can unite audiences for a purpose.
Fans attending AT&T Stadium and watching at home will experience a memorable moment that celebrates the NFL, the holiday season, and giving back to those in need.
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