Enough is enough, Jerry Jones.
For nearly three decades, the Dallas Cowboys have been chasing a championship that never comes, all while their owner turns the franchise into a year-round spectacle. At the blue-carpet premiere of Netflix’s America’s Team: The Gambler and His Cowboys, Jones told reporters, “The Cowboys are a soap opera 365 days a year. When it gets slow, I’ll stir it up… If we’re not being looked at, then I’ll do my part to get us looked at.” Those words weren’t just colorful—they were a confession.
Jones isn’t shy about keeping the Cowboys in the headlines. But the headlines haven’t brought trophies. Since the team’s last Super Bowl win in 1995, Dallas has seen playoff heartbreak after playoff heartbreak, while their owner seems more focused on marketing, branding, and keeping his name in the news than on building a championship roster.
Even lifelong fans are voicing frustration. On First Take, actor Denzel Washington looked directly at Jones and delivered a pointed message: “All money ain’t good money.” Washington’s words hit home for a fan base that has watched the Cowboys become more about profit and attention than results on the field.
The drama reached new heights this offseason with All-Pro linebacker Micah Parsons publicly declaring, “Up to today, the team has not had a single conversation with my agent about my contract… I no longer want to play for the Dallas Cowboys.” Jones tried to calm the storm, telling fans, “Don’t lose any sleep over this… We’re in good shape. This is negotiation.” But to many, it felt like another example of the owner brushing off real football problems as just part of the “show.”
And that’s the problem. What Jones calls a soap opera, fans call an embarrassment. Thirty years without a title is bad enough—but being the butt of every NFL joke while your owner embraces the chaos is worse.
Until Jerry Jones sells the team or steps aside from football decisions, the Cowboys will remain trapped in the endless loop of drama over dominance. For Cowboys Nation, the message is loud and clear: Enough is enough.