The Buffalo Bills fired Sean McDermott after hitting the playoff wall, according to owner Terry Pegula, and promoted offensive coordinator Joe Brady to replace him.
With an offense that is one of the best in football, thanks to a prime Josh Allen, Brady is in the position of having to win now, which, as we know, is a tough thing to do.
There will be no grace period for Brady, as the Bills have been a perennial playoff team for the last six or seven years; he has to win now.
And for Good Morning Football's Kyle Brandt, Joe is under generational pressure in Year 1.
"He better do it well," Brandt said. "This is a big pressure spot to be on. I'm a big fan of his background, his makeup, I like all of this. Joe Brady, welcome to your first gig, you're under generational pressure of you must deliver a Super Bowl to Buffalo. It's a lot of pressure. You better cash this sucker in."
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Brady needs results
We don't often see top teams fire their head coach, which makes this situation for Brady rather different.
He isn't going to be a year or two to build his vision and to get the players he wants on both sides of the ball. Given where Buffalo is right now with Allen, Brady has to get success straight away.
He has Josh Allen in his prime, which, for most, means automatic playoff football at the bare minimum, and even that isn't enough. He has to get the Bills over that playoff hump.
McDermott couldn't cash in on all his success, and now Brady, in his first year as HC, has to do something his predecessor couldn't in nearly a decade -- win a Super Bowl.
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