One thing NFL teams are often searching for throughout a season is what their identity will be.
For some, a high-octane offense or a suffocating defense is the answer, but others go a whole season chopping and changing what they think their identity is.
For the Buffalo Bills, having Josh Allen allows them to be a dynamic passing offense, and with James Cook and a stout offensive line, being a run-first offense has worked well this season.
But for offensive coordinator Joe Brady, he doesn't want his offense's identity to be focused on one thing.
“I always want our identity to be finding the way to win that game,” Brady said. “I don't want our identity to be only one thing because if you only can do one thing and they take that one thing away, are you going to be able to win the games not having that one thing?
“It's easy to say our one thing running the football, I go back to Tampa, and we won that game passing the football."
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While Brady might not want the Bills' identity to be one thing, we have seen how much easier things flow when Cook and the run game are being productive.
There does seem to be a want to have Allen play the role of bus driver, and to put the Superman cape away, because turnovers often follow. The offense has 11 turnovers in the past four games, and the Bills are 2-2 in the span.
Running the football has been Buffalo's best method of attack this season, and yes, Allen has thrown the Bills to a win, but more often than not, with Cook and the run game rolling, so too is Buffalo.
For Brady, having a fluid identity means defenses can't narrow down and stop one thing; there are multiple ways Buffalo can beat you, and who knows, that might be the element to the offense that helps push the Bills deep into the playoffs.
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- What Bills' Tyler Bass injury announcement means for kicker's future, Matt Prater
- Bills' Josh Allen has interesting quote on Keon Coleman's performance vs. Steelers