Teams have a lot of pressure to put forth a strong identity. Their team logo, name and jersey combinations are hugely important as they will not only represent the team, but also be on the merch that fans will buy to show the team they support
The Magic have decided to do a rebrand of their identity, with a new logo and uniforms.
The franchise was founded in Orlando, Florida in 1989 and has already had several rebrands in its 36-year tenure. The current team logo was the fourth for the franchise, and this new one will be the fifth.
The Magic have had four eras of jerseys. They began in 1989 when Champion was making them, but then Orlando switched to Reebok in 2002, adidas in 2006 and Nike in 2017. Nike will continue to make the new jerseys that Orlando debuted for the 2025-2026 season.
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Here is more on the Magic's new uniforms and logo.
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Magic new uniforms
Orlando started with simple white and black jerseys with blue accents. The one notable feature was that they had pinstripes. The Magic added a blue alternate, still with pinstripes, in 1994. Orlando dropped the pinstripes from its jerseys in 1998 and didn't wear jerseys featuring them at all until 2004.
The Magic have featured at least one pinstripe jersey since 2008. The rebranded jerseys for the 2025-2026 season have the pinstripes on all three jerseys, but the base set of the jerseys throwback to the original jerseys.
introducing a new generation of Magic basketball pic.twitter.com/V8DWuZdpSG
— Orlando Magic (@OrlandoMagic) June 3, 2025
The Magic will have jersey combos of white, black, and a dark blue base. The white is listed as an "Association" uniform, while the black is listed as "Statement" and the blue is listed as "Icon."
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Magic new logo
Orlando's first logo played up the magic aspect of the team name. The franchise is named the Magic due to the nearby Walt Disney World. The first logo said the words "Orlando Magic" with the 'a' in Magic being replaced by a star. It was surrounded by stars and featured a basketball flying with stars behind it. Supposedly, Orlando changed its logo in 1998, but it looks practically the exact same as the original.
The two logos since then have paid homage to the original, and have just moved around the city and team name in relation to the flying basketball.
The NBA's Orlando Magic are reportedly set to unveil a new logo next season. Here's a look at their current logo history: over thirty-five years of blue basketballs and silver stars. Which of these is your favourite?
— SportsLogos.Net (@sportslogosnet) April 18, 2025
Our full Orlando Magic logo history: https://t.co/zZNxWuhHVs pic.twitter.com/0JpmZGWGip
The new logo puts the focus on the basketball and then has the city and team name surrounding it. They are leaning into the darker blue and have that more prominently with black being the secondary color.
#NewProfilePic pic.twitter.com/wfo4DKZ7aC
— Orlando Magic (@OrlandoMagic) June 3, 2025