The Coldplay kiss cam has struck again, but this time it wasn't a tech executive snuggling up to one of his employees. Instead, the jumbotron landed on soccer star Lionel Messi, who was caught mid-concert with his wife, Antonela Roccuzzo, by his side.
The glowing couple were spotted enjoying the British band's final U.S. concert at Hard Rock Stadium in Miami on Sunday night when the camera zeroed in on them.
A clip of the moment has since been making its rounds on social media.
In the short video shared to X, the crowd could be heard chanting "Messi," as Coldplay's lead singer, Chris Martin, thanked the Inter Miami star for attending the show and dubbed him "the number one sports person of all-time."
While the Music of Spheres World Tour concertgoers seemed to love to see the soccer star on the big screen, Messi, 38, seemed caught off guard by the moment. He gave the crowd an embarassed wave, while his wife, Antonela, beamed beside him.
Messi and his wife were shown at the Coldplay concert in Miami 😆
— ESPN FC (@ESPNFC) July 28, 2025
(via mrbusinesstravels/Instagram) pic.twitter.com/W9GybgvVgs
Fans compare Lionel Messi to infamous Astronomer incident
Fans were quick to comment on the moment, with many people noting that Messi didn't try to dodge the camera like the former Astronomer CEO, Andy Byron, who was caught snuggling up to his employee, Kristin Cabot, several weeks ago.
During the viral moment, married Byron was seen ducking after the camera zoomed in on him snuggled up to his head of human resources, Cabot, who's also married, at a Boston concert.
The pair's reaction was so extreme that Coldplay frontman Martin quipped to the crowd, "Either they're having an affair or they're just very shy."
Both Byron and Cabot have since resigned from the company.
Social media is now having a field day with the Messi moment, and the comparisons to the Astronomer clip did not disappoint.
"They should have tried to hide for a second. That would be hilarious," one person commented on X.
"I was expecting them to recreate the Astronomer CEO meme, silly me," someone else added.
"Great to see an amazing couple and global superstar recognised on the jumbotron rather than randoms caught up in some huge scandal tbh," another person said.
Lionel Messi's wife Antonela shares family moments after the show
After the show was over, Messi's wife, Antonela, posted several snaps of the family outing, which included the couple's three sons, Thiago, 12, Mateo, 9, and Ciro, 6.
In one snap, Thiago was pictured wearing a coldplay cap, while Messi's middle son, Mateo, rocked a pair of 3D glasses and Ciro cuddled up to the soccer star.
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