Sky Bet has become synonymous with both bettors and fans alike if you've watched any kind of sport in the U.K. With a brand that’s tied so closely to Sky Sports' business empire, it's no surprise that they're a fan favourite.
Their ads and promos are everywhere, and their betting site offers a smooth ride for both newbies and seasoned punters.
Here, we dive into what Sky Bet is all about, and give our honest take on what you can expect from them as a betting platform.
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Sky Bet review & ranking 2025: Summary
TSN'S RATING: 4/5 ⭐⭐⭐⭐
- Key Features
- Sky Bet Pros & Cons
- How To Create An Account
- Sign-up Offers, Welcome Bonuses
- Specials & Odds Boosts
- Sports Markets
- Sky Bet Website & Mobile App
- VIP & Loyalty Schemes
- Payment Methods
- Security
- Customer Support
Key features
Welcome bonus |
|
Founded | 2001 (launched 2002) |
Licensing | UK Gambling Commission |
Owners | Flutter Entertainment |
Sports offered | American football, Aussie rules, baseball, basketball, bowls, boxing, cricket, cycling, darts, Esports, football, Formula 1, Gaelic Games, golf, greyhound racing, handball, horse racing, ice hockey, motor sport, netball, rugby league, rugby union, snooker, speedway, table tennis, tennis, UFC and MMA, virtual sports, volleyball |
Payout time | Typically 1-2 days for standard withdrawals to bank cards. |
Minimum withdrawal | £5 |
Customer support options | Live chat, help centre, telephone, X account. |
Banking options | VISA, Mastercard, Maestro, Bank transfer |
Mobile app | Yes |
Sky Bet — Pros and Cons
Pros | Cons |
✔️ App is one of the best in the market | ❌ First deposit via app has to be a debit card (no Apple pay to begin with) |
✔️ A huge array of sports, especially those shown on Sky Sports | ❌ Google pay and PayPal not supported anymore |
✔️ Loads of bonuses and offers | ❌ Sign up offers can seem a tad longer than competitors |
✔️ Good responsible gambling tools | |
✔️ Top notch live betting offerings |
How to sign up and open an account with Sky Bet
Registering and joining the Sky Bet community is fairly straightforward. Here's what to do in five simple steps:
1. Head to the Sky Bet website or download the app
You can sign up using this link on desktop or by downloading the Sky Bet app from the App Store or Google Play Store.
2. Fill in your details
You’ll be asked for the usual, full name, DOB, home address, email address and contact number. You’ll also need to create a username, choose a four-digit PIN, and set up a couple of security questions. (They’re tight on the doors, so to speak)
4. Verify your identity
Sky Bet may ask you to upload an ID (like a passport or driving licence) to verify your account, especially if they can’t confirm your details automatically.
5. Set your deposit limits
You’ll be given the option to set daily, weekly or monthly deposit limits to help keep things in check.
Sky Bet bonuses and special offers
Bonuses
Sky Bet offers a myriad of bonuses and promotions, from price boosts on horse racing, to free bets and cross-promoted offers across their other gambling products, including Sky Casino, Sky Poker and Sky Vegas.
For example, at the moment they have ‘get £30 in free bets when you place any bet’ (as part of Sky Bet’s ‘Super Week’ promotion). This applies to first single and each-way bets only, with odds of 1/1 or greater, excluding virtuals.
To meet the staking requirement you must bet a minimum of £0.05 in a single bet.
What sports can you bet on with Sky Bet?
If it’s on Sky Sports, you can probably bet on it. Football, cricket, rugby, darts, you name it. They even offer odds on speedway, which is pretty rare. Into virtual sports? They’ve got that covered too — football, dogs, horse racing, even virtual motorsport.
Other specials
As well as the plethora of sports on offer, there are other specials online like the winner of BBC Sports Personality of the Year and who will top male and female in Love Island UK. Plus, which party will win the next U.K. general election.
Key offers and boosts
Sky Bet always has a lot of offers – think price boosts on the horses, free bets, and cross-promos with Sky Casino, Sky Poker, and Sky Vegas.
You can also find Sporting Life’s RequestABet feature on horse racing for big events like Royal Ascot. At the time of writing they are also paying out five places instead of three on the horse racing too.
CLICK HERE to bet on racing with Sky Bet and get exclusive offers!
Sky Bet also have the free-to-play game 'Pick 7' ahead of the racing that can see you bag up to £100,000 if you nail all seven. If you enter each round you’ll get a ticket into their £5k prize draw.
Lastly there is 'Sky Bet’s Prize Drop', currently they are giving away a pair of EFL season tickets. Not bad, eh?!
Sky Bet website & mobile app
User experience and interface
Sky Bet’s layout, design and font choices will be commonplace to sports fans who are familiar with watching Sky Sports, with the channel’s branding from their TV output.
The website interface is clean, clear and effective, with the common layout of sports listed down the left hand side of the site/app, making finding your chosen sport and event simple and straightforward.
Mobile and app compatibility
If you’ve ever watched Sky Sports, the Sky Bet site will feel familiar — same fonts, colours, layout, everything. It’s clean, easy to use, and finding your sport is simple with the list running down the left-hand side.
Their app is solid too — well-rated on both iOS and Android. It’s smooth, quick, and user-friendly. Only downside? When attempting to sign up, Apple Pay wasn’t an option for the first deposit.
You’ve got to make that first deposit by debit card. But once that was sorted, Apple Pay worked fine going forward.
App Store rating: 4.6/5 (17k reviews)
Google Play: 4.3/5 (32.2k reviews)
Sky Bet VIP and loyalty schemes
Sky Bet’s loyalty scheme, Sky Bet Club, gives regular bettors some nifty extras. You’ll be required to opt-in and meet a betting target every two weeks to stay in — if you miss a week, just rejoin. Simple as.
Sky Bet banking & payment options
Payment Method | Deposits | Min Deposit | Withdrawals | Min Withdrawal | Time to Withdraw |
Visa Debit | YES | £5.00 | YES | £10 | 1-2 working days |
Mastercard | YES | £5.00 | YES | £10 | 1-2 working days |
Maestro | YES | £5.00 | NO | x | x |
Bank Transfer | YES | £5.00 | YES | £10 | 2-5 working days |
Diving deeper into Sky Bet
Licensing
Sky Bet’s fully licensed in the U.K. and also operates under the Alderney Gambling Control Commission for international users. For disputes, they’re signed up with IBAS (an independent service for betting complaints).
Responsible gambling
Sky Bet puts a lot of emphasis on promoting safe betting. You’ll find tools like deposit limits, cool-off periods, self-exclusion, profit/loss tracking and more. They also link to external help services like BeGambleAware, GamStop, and TakeTimeToThink.
Payments
They’re big on debit cards: Visa, Mastercard, Maestro. You can also use Apple Pay (after setting up your card). However, Google Pay or PayPal are no longer available now in Sky Bet’s attempts to streamline the payment and withdrawals process.
Security and fairness
The firm takes security seriously. You’ll need to set up a PIN, security questions, and a username during sign-up. A little slower to get started, but worth it for peace of mind.
Sky Bet — Key questions
Is Sky Bet trustworthy?
Absolutely. Backed by Sky Sports and owned by Flutter (same folks behind Paddy Power & Betfair), Sky Bet is one of the most trusted names in the game.
How do I get help from Sky Bet?
Navigate to the help section via the left-hand menu or the bottom of the site. You can also contact support via live chat, phone, X (Twitter), or Facebook Messenger.
How do I change my Sky Bet password?
Sky Bet uses a PIN instead of a regular password. Just head to ‘your account’, then ‘account settings’ and finally change your PIN there.