Ladbrokes sign-up offer, review, ranking and step-by-step for new customers | Welcome bonus for September 2025

Ladbrokes has been a trailblazer in the gambling world, in what feels like forever, their red and white branding is an industry icon.

They represent a major player in the sports betting game — so let's see what they have to offer.

How The Sporting News rates and reviews bookmakers

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All content published in The Sporting News’ betting section is written by authors with years of experience in online and legal sports betting markets. Our experience doesn’t simply come from writing about the subject, but by participation, knowing the details of available apps and understanding the intricacies of the betting markets available to sports fans.

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Ladbrokes review & ranking 2025: Summary

TSN'S RATING: 4/5 ⭐⭐⭐⭐

• Key Features
• Ladbrokes Pros & Cons
• How To Create An Account
• Sign-up Offers, Welcome Bonuses
• Sports Markets
• Specials & Odds Boosts 
• Ladbrokes Website & Mobile App
• VIP & Loyalty Schemes
• Payment Methods
• Security
• Key Questions

Key features of Ladbrokes

Ladbrokes — Pros and Cons 

How to sign up and open an account with Ladbrokes?

Getting started with Ladbrokes is easy. Navigate to the Ladbrokes website or download the mobile app to get going.

1. Navigate to the Ladbrokes website or download the mobile app and select ‘join’ button.

2. Complete the required fields, ensuring your personal details like name, address and contact details.

3. Decide on your desired deposit limit amount and select the limit period.

4. Enter the necessary private documentation and age verification ID, like passport and utility bills. 

5. Confirm your registration 

6. Place your first deposit and claim your bonus in free bets

Ladbrokes sign-up offer and welcome bonus

Ladbrokes provides users with attractive welcome bonuses. Most recently they are offering £40 in free bets when you bet £10 on football for new customers.

Ladbrokes sports betting

Ladbrokes is home to every major sport you could possibly place a bet on. Football, horse and greyhound racing stands atop their homepage as their most important markets, however, there is a wide array of possible markets on the docket ranging from tennis to more niche betting sports like handball.

Their in-play tab is also a nifty innovation. It is displayed front and centre, just below the carousel of offers and boosts at the top of the homepage. Another strong quality is that Ladbrokes also offer in-depth statistics for numerous sports including the likes of tennis.

Ladbrokes offers ‘extra places’ to enhance chances of winning on each-way bets by paying out on more finishers, provides live racing with real-time betting and streaming, and features betting markets and special promotions for major events.

The American sports coverage on this site is strong and if you go on their NFL tab, you will be welcomed with money line, handicap and total points odds for each game. 

If esports is your thing, Ladbrokes offer markets on the likes of League of Legends, DotA 2, Counter-Strike 2, Valorant and Call of Duty too.

Ladbrokes specials, features & odds boosts

Ladbrokes doesn’t shrink when it comes to specials, promotions and exciting offers for new and existing customers alike.

You can get superb sports odds with the firm with featured promos like Lucky Dip and Stable Mates - where you can build your very own stable and keep track of your favourite horses.

There is a myriad of horse racing promos and specials with extra places, best odds guaranteed (BOG) as well as a shiny £100k guaranteed place pot - where there is a £250k on selected races weekly. You can also find a catchily named ‘Top Dogs’ BOG offer on UK greyhound races.

An offer that’s become widespread in football betting in the last five years has been cashing out when a team goes 2-0 in front  - regardless of the full time score. Ladbrokes has their own version where you can claim a winner if you pick a selection from their ‘2up&win’ match.

At the time of writing you can also win 2 tickets to Liverpool vs Everton if you opt in and place a £5 Bet Builder on any football market to enter the draw - not a bad way to hook you in.

Ladbrokes website and app

User experience and interface

The Ladbrokes website is very clean and has easy and efficient navigation, as previously stated the iconic red and white coloured branding is striking and great for brand awareness - if this industry monster even needs it.

Their homepage is well-optimised and topped with inviting odds boosts, offers, free bets and bet builders to keep you on site.

Featured football matches, popular accas and horse racing specials are also further down the homepage which showcase the vast array of offers available.

Mobile app and compatibility

Ladbrokes’ desktop and mobile app is almost identical, with the only minor difference coming in the form of the A-Z sports switching from the left hand side, on desktop, to a menu tab at the bottom of the mobile site.

Their mobile is available on the two biggest app stores and can be found on iOS and Google Play is solid and does what is needed. App users can also toughen their security by enabling fingerprint ID.

App store rating: 4.7/5 — 77k ratings
Google Play Store rating: 4.4/5 — 24.6k ratings 

Ladbrokes VIP and loyalty schemes

Ladbrokes doesn't seem to have a specific rewards system in place, which is a slight negative, but their acca boost and insurance promotions are among the best available.

They also have a free-to-play football game called 1-2-Free. If you predict three correct scores on selected games, you can win £100. It’s worth a punt if you’ve got an account!

Ladbrokes banking and payment options

Diving deeper into Ladbrokes

Licensing 

Ladbrokes are regulated by the UK Gambling Commission. Their headquarters are in London and in November 2016, they merged with Coral to form Ladbrokes Coral Group, before becoming GVC in 2018 and ultimately now Entain. 

The firm is also home to UK brands Coral, BetMGM and SportingBet. Additionally, they are also licensed by the Gibraltar Betting and Gaming Association (GBGA).

Ladbrokes are both IBIA (International Betting Integrity Association) and IBAS (Independent Betting Adjudication Service) approved, further enhancing their reputation.

Responsible Gambling

Responsible gambling tools sit at the bottom of the Ladbrokes homepage, while there is also a safer gambling message in their carousel of offers at the top of their site. Links to Gamcare and Gambling Therapy are available and you can also use their tools such as a budget calculator, spending controls, self exclusion and even account closure.

Security and fairness

Ladbrokes say they meet the highest security standards in the industry, with a five-level security system, multiple firewalls and top encryption.

You can check out Ladbrokes’s customer service protocols on the bottom of their website. The 'help & contact' tab takes you to their FAQs. If you click on a question but you're still not satisfied, then there's an option to get more help.

The 'contact us' options appear which include a live chat as well as private messages on X, Facebook and Instagram. Their email address and phone number is also available.

Ladbrokes — Key questions

Is Ladbrokes legit?

Ladbrokes is ranked as one of the most trusted and legitimate sports betting sites in the UK. They are regulated by the United Kingdom Gambling Commission license 54743.

How can I contact customer support at Ladbrokes?

To contact Ladbrokes customer support you can click on ‘help and contact’. From there, you can choose from a list of questions and topics. Pick the one that best matches your query, then answer ‘yes’ to ‘do you need any more help?’ to access all contact options. These include live chat, social media, phone and email. Choose the one that fits best for you.

How do I reset my password at Ladbrokes?

Ladbrokes make it simple to recover or change the password on your account.

To reset your password, head to the Ladbrokes website, click on the ‘log In’ button and then on the ‘forgot my password’ link. From there you can provide your username and then you will be able to enter a new password for your account which will be effective immediately.

How long does it take to withdraw to Ladbrokes?

It can take up to three days to withdraw from Ladbrokes, but commonly you’ll receive your winnings within 24 hours.
You can make your withdrawals by heading to your account by clicking the profile in the top-right-hand corner. Select ‘withdraw’ from the menu, then enter the amount you wish to withdraw and hit ‘withdraw’ once more to confirm.

How can I get free bets at Ladbrokes?

You can claim free bets from Ladbrokes through a variety of promotions. Each bonus is unlocked depending on the offer, but typically, you’ll need to deposit or bet a certain amount as per the terms. For example, new customers can bag £20 in free bets by placing a £5 bet on any market with minimum odds of 1/2.