TL;DR
- * Ladbrokes offers new customers £40 in free bets when they bet £10 on football.
- * They provide a wide array of sports markets, including esports, and strong in-play betting features.
- * Ladbrokes is licensed by the UK Gambling Commission and owned by Entain Ltd.
- * Withdrawal times are up to 3 days, with various banking options available.
For what seems like an eternity, Ladbrokes has led the way in the gambling industry, with their distinctive red and white branding recognized as an icon.
As a significant force in the sports betting industry, let's explore their November 2025 offerings.
Ladbrokes New Customer Incentives & Promotions
- Key Features
- TSN Ranking
- Ladbrokes Pros & Cons
- Comparison to Other Bookmakers
- How To Create An Account
- How TSN reviews bookmakers
- Sign-up Offers, Welcome Bonuses
- Sports Markets
- Specials & Odds Boosts
- Ladbrokes Website & Mobile App
- VIP & Loyalty Schemes
- Payment Methods
- Security
- Key Questions
Key features of Ladbrokes
Welcome bonus | |
Founded | 1886 (2013 mobile app developed) |
Licensing | United Kingdom Gambling Commission |
Owners | Entain Ltd |
Sports offered | American Football, Athletics, Aussie Rules, Badminton, Baseball, Basketball, Beach Volleyball, Bowls, Boxing, Cricket, Cycling, Darts, esports, Football, Formula 1, Gaelic Games, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lottery, Mixed Martial Arts-UFC, Auto Racing, Netball, Poker, Political Events, Billiards, Rugby League, Rugby Union, Snooker, Speedway Racing, Swimming Competitions, Table Tennis, Tennis Matches, Volleyball Games, Winter Olympic Sports, Wrestling Matches |
Payout time | Up to 3 days |
Minimum withdrawal | £5 |
Customer support options | Live chat, email: customer.support@ladbrokes,com, phone: 0800 7316191 |
Banking options | VISA, Mastercard, Maestro, Paypal, Apple Pay, Paysafecard, Instant bank payment, pay by phone bill |
Mobile app | Yes |
TSN Top Tens
4/5 ⭐⭐⭐⭐
Ladbrokes Pros and Cons
Pros | Cons |
✔️ Offers an array of sports markets including esports | ❌ Lack of rewards scheme |
✔️ Welcome bonus of bet £5 and get £20 in free bets is among the best with UK | ❌ App can lack quality at times |
✔️ Free to play games, Premier League tickets giveaway, odds boosts, great cash out offers | ❌ Could have more withdrawal options |
✔️ Great in-play section and plenty of markets | |
✔️ In-depth stats on sports such as tennis and football |
Ladbrokes vs. Other Bookmakers
You can compare how Betfair shapes up against some of the other leading UK bookmakers:
Claim your Ladbrokes bonus
Getting started with Ladbrokes is easy. Navigate to the Ladbrokes website or download the mobile app to get going.
1. Navigate to the Ladbrokes website or download the mobile app and select ‘join’ button.
2. Complete the required fields, ensuring your personal details like name, address and contact details.
3. Decide on your desired deposit limit amount and select the limit period.
4. Enter the necessary private documentation and age verification ID, like passport and utility bills.
5. Confirm your registration
6. Place your first deposit and claim your bonus in free bets


Sporting News: Bookmaker ratings & reviews
Here at The Sporting News, we take our responsibility to you the reader very seriously. Our dedicated betting team stays on top of the latest trends and information, in order to provide users with the most up-to-date and accurate information.
All content published in The Sporting News’ betting section is written by authors with years of experience in online and legal sports betting markets. Our experience doesn’t simply come from writing about the subject, but by participation, knowing the details of available apps and understanding the intricacies of the betting markets available to sports fans.
You can read more about how we rate bookmakers and produce our betting content here.
Ladbrokes offers bonuses and promos
Users can find appealing welcome bonuses at Ladbrokes. Currently, they're offering £40 in free bets when you bet £10 on football for new customers.
Ladbrokes wagers
Ladbrokes is home to every major sport you could possibly place a bet on. Football and horse racing are featured prominently on their homepage as their primary markets, though a broad spectrum of other potential markets are under consideration, including tennis, cricket, darts, rugby and boxing to more niche betting sports like handball.
Their in-play tab is also a nifty innovation. It is displayed front and centre, just below the carousel of offers and boosts at the top of the homepage. Another strong quality is that Ladbrokes also offer in-depth statistics for numerous sports including the likes of tennis.
Ladbrokes offers ‘extra places’ to enhance chances of winning on each-way bets by paying out on more finishers, provides live racing with real-time betting and streaming, and features betting markets and special promotions for major events.
The American sports coverage on this site is strong and if you go on their NFL tab, you will be welcomed with money line, handicap and total points odds for each game.
If esports is your thing, Ladbrokes offer markets on the likes of League of Legends, DotA 2, Counter-Strike 2, Valorant and Call of Duty too.
MORE: Best sports to bet on in November 2025 | Best free bets worth over £750
Ladbrokes specials, features & odds
Ladbrokes doesn’t shrink when it comes to specials, promotions and exciting offers for new and existing customers alike.
You can get superb sports odds with the firm with featured promos like Lucky Dip and Stable Mates - where you can build your very own stable and keep track of your favourite horses.
There is a myriad of horse racing promos and specials with extra places, best odds guaranteed (BOG) as well as a shiny £100k guaranteed place pot - where there is a £250k on selected races weekly. You can also find a catchily named ‘Top Dogs’ BOG offer on UK greyhound races.
An offer that’s become widespread in football betting in the last five years has been cashing out when a team goes 2-0 in front - regardless of the full time score. Ladbrokes has their own version where you can claim a winner if you pick a selection from their ‘2up&win’ match.
At the time of writing you can also win 2 tickets to Liverpool vs Everton if you opt in and place a £5 Bet Builder on any football market to enter the draw - not a bad way to hook you in.
Ladbrokes: web vs app
UX/UI design
The Ladbrokes website is very clean and has easy and efficient navigation, as previously stated the iconic red and white coloured branding is striking and great for brand awareness - if this industry monster even needs it.
Their homepage is well-optimised and topped with inviting odds boosts, offers, free bets and bet builders to keep you on site.
Featured football matches, popular accas and horse racing specials are also further down the homepage which showcase the vast array of offers available.
App & compatibility
Ladbrokes’ desktop and mobile app is almost identical, with the only minor difference coming in the form of the A-Z sports switching from the left hand side, on desktop, to a menu tab at the bottom of the mobile site.
Their mobile is available on the two biggest app stores and can be found on iOS and Google Play is solid and does what is needed. App users can also toughen their security by enabling fingerprint ID.
App store rating: 4.7/5 — 77k ratings
Google Play Store rating: 4.4/5 — 24.6k ratings
Ladbrokes VIP & loyalty schemes
Ladbrokes doesn't seem to have a specific rewards system in place, which is a slight negative, but their acca boost and insurance promotions are among the best available.
They also have a free-to-play football game called 1-2-Free. If you predict three correct scores on selected games, you can win £100. It’s worth a punt if you’ve got an account!
Ladbrokes: banking, payment choices
Payment method | Available on deposits | Min. Deposit | Available on withdrawals | Min. Withdrawal | Withdrawal time |
Visa | ✅ | £5 | ✅ | £5 | 1-3 days |
Mastercard | ✅ | £5 | ✅ | £5 | 1-3 days |
Maestro | ✅ | £5 | ✅ | £5 | 1-3 days |
Paypal | ✅ | £10 | ✅ | £5 | Up to 8 hours |
Apple Pay | ✅ | £5 | ✅ | £5 | Up to 8 hours |
Paysafecard | ✅ | £5 | ✅ | £5 | Up to 8 hours |
Instant bank payment | ✅ | £5 | ✅ | £5 | Instant |
Ladbrokes' deeper dive
Licensing
Ladbrokes are regulated by the UK Gambling Commission. Their headquarters are in London and in November 2016, they merged with Coral to form Ladbrokes Coral Group, before becoming GVC in 2018 and ultimately now Entain.
The firm is also home to UK brands Coral, BetMGM and SportingBet. Additionally, they are also licensed by the Gibraltar Betting and Gaming Association (GBGA).
Ladbrokes are both IBIA (International Betting Integrity Association) and IBAS (Independent Betting Adjudication Service) approved, further enhancing their reputation.
Play Smart. Gamble Responsibly.
Responsible gambling tools sit at the bottom of the Ladbrokes homepage, while there is also a safer gambling message in their carousel of offers at the top of their site. Links to Gamcare and Gambling Therapy are available and you can also use their tools such as a budget calculator, spending controls, self exclusion and even account closure.
Security and fairness
Ladbrokes say they meet the highest security standards in the industry, with a five-level security system, multiple firewalls and top encryption.
You can check out Ladbrokes’s customer service protocols on the bottom of their website. The 'help & contact' tab takes you to their FAQs. If you click on a question but you're still not satisfied, then there's an option to get more help.
The 'contact us' options appear which include a live chat as well as private messages on X, Facebook and Instagram. Their email address and phone number is also available.
Ladbrokes FAQs
Is Ladbrokes legit?
Ladbrokes is ranked as one of the most trusted and legitimate sports betting sites in the UK. They are regulated by the United Kingdom Gambling Commission license 54743.
How can I contact customer support at Ladbrokes?
To contact Ladbrokes customer support you can click on ‘help and contact’. From there, you can choose from a list of questions and topics. Pick the one that best matches your query, then answer ‘yes’ to ‘do you need any more help?’ To access all contact options. These include live chat, social media, phone and email. Choose the one that fits best for you.
How do I reset my password at Ladbrokes?
Ladbrokes make it simple to recover or change the password on your account.
To change your password, go to the Ladbrokes site, select the ‘log In’ button, and then click the ‘forgot my password’ link. From there you can provide your username and then you will be able to enter a new password for your account which will be effective immediately.
How long does it take to withdraw to Ladbrokes?
Ladbrokes withdrawals might take as long as three days, though typically you'll get your winnings in under 24 hours.
To access your withdrawals, navigate to your account by selecting the profile icon located in the upper right-hand section. Select ‘withdraw’ from the menu, then enter the amount you wish to withdraw and hit ‘withdraw’ once more to confirm.
How can I get free bets at Ladbrokes?
Ladbrokes offers free bets via several promotional offers. Each bonus is contingent on the specific offer, usually requiring a deposit or bet of a designated sum according to the established terms. For example, new customers can bag £20 in free bets by placing a £5 bet on any market with minimum odds of 1/2.