When it comes to U.K. bookmakers, there are not many more prevalent and well-known than Bet365. Their impressive calibre of sports betting markets, odds and offers for customers new and existing, keeps their product at the forefront of the industry.
The Coates family, hailing from Stoke-on-Trent, aren’t just famous for owning and sponsoring their home-town football club Stoke City but have generated a loyal customer base, from their offers and bet boosts too.
Here's our in-depth guide to everything Bet365 has to offer, including a look at the latest sign-up promotions and welcome bonuses available to maximise value for you.
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How The Sporting News rates and reviews bookmakers
Here at the The Sporting News, we take our responsibility to you the reader very seriously. Our dedicated betting team stays on top of the latest trends and information, in order to provide users with the most up-to-date and accurate information.
All content published in The Sporting News’ betting section is written by authors with years of experience in online and legal sports betting markets. Our experience doesn’t simply come from writing about the subject, but by participation, knowing the details of available apps and understanding the intricacies of the betting markets available to sports fans.
You can read more about how we rate bookmakers and produce our betting content here.
Bet365 review & ranking 2025: Summary
TSN'S RATING: 5/5 ⭐⭐⭐⭐⭐
- Key Features
- Bet365 Pros & Cons
- How To Create An Account
- Sign-up Offers, Welcome Bonuses
- Sports Markets
- Specials & Odds Boosts
- Bet365 Website & Mobile App
- VIP & Loyalty Schemes
- Payment Methods
- Security
- Customer Support
Key features
Welcome bonus | |
Founded | 2000 |
Licensing | United Kingdom Gambling Commission |
Owners | Coates Family |
Sports offered | Football, horse racing, greyhounds, tennis, table tennis, cricket, boxing, MMA, golf, Gaelic games, darts, motorsport, snooker, Rugby League, Rugby Union, ice hockey, basketball, American Football, cycling, futsal, handball, politics, winter sports, handball, esports, surfing, volleyball, politics |
Payout time | Up to 2 days |
Minimum withdrawal | £10 |
Customer support options | Web chat, social media |
Banking options | VISA debit, Mastercard, Maestro, Apple Pay, Google Pay, Trustly, paysafecard, wire transfer, bank app |
Mobile app | Yes |
Bet365 — Pros and Cons
Pros | Cons |
✔️ 25 years in the industry and have been a solid reputation as one of U.K.’s industry leaders | ❌ No obvious VIP or loyalty rewards is disappointing |
✔️ Odds are very competitive and vast markets across a variety of sports, including US sports and Esports | ❌ PayPal’s minimum deposit being £25 |
✔️ The ‘Super Boosts’ alone make creating an account great value. Bet builder and accumulator bonuses are also great | ❌ Customer service live chat is a virtual assistant rather than a real person |
✔️ In-depth live markets are also available for numerous sports | |
✔️ Clean, easy-to-use app |
How to sign up and open an account with Bet365?
You can register and open an account using the sign up link here, where you’ll see the latest new customer offer from Bet365. Here’s eight simple steps to making Bet365 your next bookie:
1. Select your country of residence, by choosing it from the drop-down menu.
2. Enter your first name and surname.
3. Submit your DOB, country of residence and postcode.
4.. Supply your contact details including; email address and phone number.
5. Create a password and username in case you need to reset.
6. Choose your preferred time zone as well selecting whether you’d like odds displayed as decimals or fractions.
7. Setup a deposit limit to ensure you bet responsibly and within your limits.
8. Deposit anywhere between £5 and £10 to qualify for the welcome bonus.
Bet365 sign-up offer, welcome bonus and promo code for new customers
Often the front-runner in the market, Bet365’s current new customer, welcome offer is very generous when pitted up against other competitors. The Stoke-based firm’s sports betting site delivers with, giving you £30 in free bets when you open a new account and deposit £10.
To release your bet credits for use your £30 in free bets will be awarded once your qualifying bet (capped at £10) is settled. Free bets as part of this offer are valid for 30 days after they have been awarded. This promo is eligible via Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid cards and debit cards.
If you’d rather deposit £5 instead of £10, then you’ll bag £15 in free bets rather than £30.
Bet365 sports betting
Bet365 is right up there in terms of markets available for bettors. Whatever you can think of, they’ll likely have the vertical across both their site and app. They also offer decent odds on most of their selections compared to other bookmakers in the U.K.
One of their main differentiators from the rest of the industry is their ‘Super Boosts’ on big games and events, which can see a selection go from 1/3 to evens (1/1), however, there can be a £10 limit on this.
There’s not much to choose between some of the biggest U.K. sports betting sites, but Bet365 set themselves apart when it comes to American sports, such as NFL, NBA and MLB. The firm are arguably one of the front-running U.K. bookmakers if you are into betting on U.S. sports.
But how about Esports? There are also betting options including markets for the likes of Call of Duty, Valorant and Dota 2.
Bet365 specials, features & odds boosts
As well as the competitive welcome offer, the Coates family ensure they are at the vanguard of promotions and bonuses.
If you click the promotions panel on either the website or app, you will find 'Sub On Play On', which has taken the industry by storm in 2025. If your player gets subbed, your bet plays on.
They also offer accumulator boosts, which can see you pocket up to 100% more on your winnings, depending on how many selections (minimum 2+) you put into your bet. For example, if you pick out a six-fold acca, you will earn a 10% boost on your total winnings.
Also, Bet365 are renowned for their boosts on bet builders on certain games and sports. Right now, you can earn a 25% boost on a bet builder, providing you have three or more selections which add up to combined odds of evens (1/1).
The firm were one of the first to use the early payout feature (if you bet on a football team to win and they go two goals ahead, it’s settled as a winner regardless of the final score) and they also have a superb in-play section with hundreds of markets available for numerous sports.
It’s not just football where they offer a little bit extra. There is also the retirement guarantee on your tennis bets that means your ‘To Win Match’ bet will pay out as winner if their opponent retires hurt. This applies to any match from the ATP, WTA or Grand Slam event.
At the time of writing, there were some specials specific to Italy, with X Factor Italy, L’Isola dei Famosi and Premio Strega — the Italian literary award. Bellissimo!
MORE: Best betting offers from UK bookies — Get over £750 of free bets for 2025
Bet365 website & mobile app
User experience and interface
The user experience on Bet365, for the most part, is seamless and has a smooth feel about it.
Their staple white and yellow wording with green and black colour backgrounds have become ingrained in our consciousness over the course of their 25 year history.
While the site is usually very quick and efficient, navigating from page to page is easy, and doesn’t glitch or slow down when calculating odds; which is vital when you’re looking to secure the betting edge over competitors.
Mobile and app compatibility
Bet365’s website on desktop and mobile/app are very similar, which is great for brand awareness.
All of the key markets and boosts are at the top of the site, giving you pretty much everything you need just one click away or at least within easy access on a slick home screen.
Their mobile app, which you can find via both Apple iOS and the Google Play Store, is arguably even easier to navigate than the desktop website itself.
App store rating: 4.7/5 - 369k ratings
Google Play Store rating: 4.6/5 - 190k ratings
Bet365 VIP and loyalty schemes
One downside compared to other U.K. bookmakers is the lack of Bet365’s loyalty rewards. However, as mentioned they substitute this with an array of super boosts, bonuses on bet builders and accumulators. While not making up for it exactly, it does draw the attention elsewhere and keep you entertained.
Sign up with Bet365 today for the best odds and offers on the biggest sports!
Bet365 banking and payment options
Payment method | Available on deposits | Minimum deposit | Available on withdrawals | Minimum withdrawal | Withdrawal time |
Visa/Visa Debit | YES | £5 | YES | £5 | 1-4 hours |
Mastercard | YES | £5 | YES | £10 | 1-4 hours |
Apple Pay | Yes | £5 | YES | £5 | Instant |
PayPal | YES | £25 | YES | £10 | 1-4 hours |
PaySafeCard | YES | £5 | YES | N/A | N/A |
Google Pay | YES | £5 | NO | N/A | N/A |
Bank transfer | YES | £5 | YES | £5 | 1-4 hours |
Trustly | YES | £5 | YES | £5 | 1-4 hours |
Diving deeper into Bet365
Licensing
Bet365 is licensed in the U.K. by the U.K. Gambling Commission, meaning you are in safe hands!
This operator has also been approved by the International Betting Integrity Association (IBIA) and IBAS, the Independent Betting Adjudication Service, which should confirm any fears that you're dealing with a legit service.
Responsible Gambling
The firm offer an array of responsible gambling tools on their site and app. There are also links to the likes of Gamble Aware, Gambling Therapy, GamStop and the National Gambling Helpline at the bottom of the page to reference.
To aid your fair and responsible betting, you can set deposit limits on your account, while using their time out and self exclusion options too.
Security and fairness
bet365 say their website uses TLS (Transport Layer Security) to encrypt data going to and from the site, including personal details and any payment information.
There are firewalls in place to stop unauthorised access to their servers, they have an Information Security Management System (ISMS) to protect confidentiality, integrity and availability of information.
They claim their casino, poker and bingo games are put through rigorous testing, while the bookmaker is regulated by the aforementioned IBIA and IBAS.
Bet365 — Key questions
Is Bet365 legit?
Yes indeed! Bet365 is a legitimate bookmaker and they’re one of the leaders and the best betting sites in the U.K.. Plus, they are regulated by the UKGC which adds another layer of security and fairness.
How can I contact customer support at Bet365?
You can speak to Bet365’s customer support via their live chat, email, post and phone. Their customer service number is 0800 028 8365.
How do I reset my password at Bet365?
Click or tap the person icon in the top right of the Bet365 app or website, then scroll down to ‘my account’ details section and select my details. Tap the edit button in the about you section and follow the prompts to reset your password.
How long does it take to withdraw from Bet365?
It can take anywhere from 1 hour up to four hours.
How can I get free bets at Bet365?
If you sign up here to the welcome offer and deposit £10 you will receive £30 in free bets. You can check if you are eligible for any Bet Credit offers by logging in to your account, selecting the Account Menu and then My Offers.
