Jay Shah and ICC CEO meet IOC chief as ICC–IOC talks aim to grow cricket in new Olympic markets

Divy Dubey

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Jay Shah and ICC CEO meet IOC chief as ICC–IOC talks aim to grow cricket in new Olympic markets image

Cricket's long-awaited Olympic return continues to gather momentum as global sports leaders push for deeper collaboration.

With the 2028 Los Angeles Games approaching, the ICC is stepping up its engagement with the International Olympic Committee (IOC) to ensure the sport's smooth integration and long-term growth across new markets.

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The recent discussions in Switzerland underscored how cricket's inclusion in the Olympics could expand its global footprint beyond traditional strongholds and open doors to fresh audiences worldwide.

Jay Shah, ICC officials meet IOC president Kirsty Coventry in Switzerland

ICC chairman Jay Shah and other senior officials met IOC president Kirsty Coventry during an IOC meeting in Switzerland to discuss the roadmap toward the LA28 Olympics and cricket's long-awaited return to the Games.

"It was a pleasure to meet IOC President Kirsty Coventry to continue our ongoing discussions on the road to LA28 and cricket's return to the Olympic Games. We reflected on the progress made so far and the significant role cricket can play in the growth of the Olympic movement," Shah It="" was="" a="" pleasure="" to="" meet="" with="" IOC="" President="" Kirsty="" Coventry="" continue="" our="" ongoing="" discussions="" on="" the="" road="" @LA28="" and="" Cricket's="" return="" Olympic="" Games.="" We="" reflected="" progress="" made="" so="" far="" significant="" role="" cricket="" can="" play="" in="" growth="" of="" Olympic…="" >pic.twitter.com/oiAhZqMD3u

—="" Jay="" Shah="" (@JayShah)="" >October="" 30,="" 2025="" "="" href="https://
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Shah has been one of the key figures driving cricket's Olympic comeback. Earlier this year, he attended the IOC presidential elections in Greece, where Coventry became the first woman and the first African to be elected IOC president.

In January, Shah also met former IOC president Thomas Bach and other senior officials to discuss collaboration areas between the ICC and IOC.

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These meetings are part of ongoing efforts to use cricket's Olympic return as a platform to grow the sport in emerging regions and strengthen its global appeal.

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