With less than two weeks left for the Asia Cup 2025, the BCCI is scrambling to sort out its jersey sponsorship situation. The uncertainty has left many wondering if team India will step onto the field in Dubai without a sponsor logo for the first time in years.
The issue gained attention after Dream11 - the previous jersey sponsor, decided to walk away following the introduction of the new Sports Bill.
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Dream11 exit leaves India without jersey sponsor
According to recent reports, Dream11's withdrawal has left the BCCI in a race against time. The fantasy gaming platform had a contract worth ₹358 crore but its exit created a sudden void.
An emergency Apex Council meeting chaired by interim BCCI president Rajeev Shukla on August 28 discussed the matter but with the tournament just days away, it's understood that a replacement may not be finalized in time.
Reports earlier suggested that Toyota had shown interest in becoming the new sponsor. However, the tight schedule ahead of the Asia Cup opener on September 10 has made it difficult for negotiations to reach a conclusion before the tournament begins.
India to begin Asia Cup 2025 campaign in Dubai
India will enter the eight-nation Asia Cup as tournament favourites. Led by Suryakumar Yadav, the Men in Blue face the UAE in their opening match on September 10 followed by the much-anticipated clash against Pakistan on September 14 at the Dubai International Stadium.
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The final is scheduled for September 28. While the jersey may appear sponsor-less this time, the team's focus remains firmly on lifting the Asia Cup trophy - and BCCI is expected to finalize a fresh deal once the continental event concludes.