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- Canelo Alvarez net worth
- Canelo Alvarez career earnings
- Canelo Alvarez biggest fight paydays
- Canelo Alvarez endorsements
- Canelo Alvarez business ventures and philanthropy
- Canelo Alvarez social media following
- Where does Canelo Alvarez live?
There aren't many bigger brands in boxing than Canelo Alvarez.
The two-time undisputed super middleweight champion has taken on many of the world's best boxers and won, with only two losses and two draws on his record over a two-decade career.
With that success has come plenty of money, both through fight payouts and endorsement deals.
Here's what you need to know about Alvarez's net worth and career earnings.
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Canelo Alvarez net worth
Canelo Alvarez has an estimated net worth of $300 million, according to Celebrity Net Worth.
While Alvarez does make significant money off of endorsements, fight purses and revenue are the driving force that have made him one of the world's richest athletes.
Canelo Alvarez career earnings
Canelo Alvarez's career earnings reached an estimated $550 million in late 2023, Sportico reported, and that figure is only rising after the boxer agreed to a four-fight deal with Turki Alalshikh of Riyadh Season that will pay a reported $400 million.
Alvarez signed a $365 million contract with DAZN and Golden Boy in 2018, though he left the platform after filing a lawsuit alleging breach of contract.
In 2022, Canelo returned to DAZN on a deal worth about $85 million and fought Dmitry Bivol and Gennadiy Golovkin. A year later, he signed a three-fight, $100 million deal with Premier Boxing Champions.
Alvarez was ranked as Forbes' fifth highest-paid athlete of 2023 at $110 million, though he did not crack the top 10 in either 2024 or 2025. He earns about $30-50 million per fight, on average, and has amassed more than $500 million between purses and pay-per-view revenue.
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Canelo Alvarez biggest fight paydays
Here are the biggest known fight payouts for Canelo Alvarez in his boxing career.
Alvarez vs. Terence Crawford, 2025 - $100-150 million
Alvarez is set to earn somewhere in the range of $100-150 million for his fight against Terence Crawford on Sept. 13, 2025. The high-profile bout reportedly includes $80 million from Alvarez's mega deal with Riyadh Season.
Alvarez vs. William Scull, 2025 - About $80 million
Alvarez's first fight after his deal with Riyadh Season came against William Scull in May 2025 and paid him a reported $80 million. The fight, which took place in Saudi Arabia, was won by Alvarez for the 63rd victory of his career.
Alvarez vs. Gennady Golovkin, 2022 - $45 million
Alvarez was paid $45 million for his third fight with Gennady Golovkin, not long after signing an $85 million deal with DAZN. The trilogy, which began with a 2017 draw, concluded with a second win for Alvarez in Las Vegas.
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Canelo Alvarez endorsements
Canelo Alvarez's endorsement deals over the year include:
- Under Armour
- Hennessy
- Michelob Ultra
- Everlast
- Tecate
Forbes found that only $10 million of Alvarez's $110 million in earnings in 2023 came from endorsements, but the world-famous boxer has made plenty of sponsorship deals with brands over the years.
Alvarez has worked with Under Armour, as well as Hennessy, Michelob Ultra, Everlast and Tecate, a Mexican beer company. Alvarez also regularly wears custom Dolce & Gabbana outfits, indicating he may have a brand deal with the company.
Alvarez appeared in a commercial for Tecate Light alongside actor Sylvester Stallone:
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Canelo Alvarez business ventures and philanthropy
Canelo Alvarez has engaged in numerous business ventures over the years, including launching his own convenience store and gas station chain in Mexico named "Canelo Energy."
In 2023, Alvarez launched his own nutrition brand, Yaoca, which produces sports drinks. He also introduced a tequila-based cocktail called VMC, produced a fitness app called I Can and has his own clothing line. Alvarez was even an executive producer for 2023 film The Long Game, which told the story of Mexican-American gold caddies who created their own golf course and Texas and taught themselves how to play the sport.
Alvarez and his brother opened a taqueria, El Pastor Del Rica, in Mexico and later expanded to the San Diego area, giving him business roots in two different countries.
In the meantime, Alvarez made headlines when he announced a $1 million donation to a Mexican children's cancer treatment center in 2021. He also donated hundreds of personal protective kits to healthcare workers in Mexico during the COVID-19 pandemic.
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Canelo Alvarez social media following
Alvarez has amassed a huge following on social media, as he has 19.1 million Instagram followers and 2.4 million followers on X as of September 2025. Alvarez also has 6.5 million TikTok followers under the username, "Canelo," and his videos regularly reach multiple millions of views.
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Where does Canelo Alvarez live?
Canelo Alvarez currently lives in Guadalajara, Mexico, where he owns a mansion that includes an impressive car collection, more than 600 pairs of shoes, dozens of horses, a poker table and more. Alvarez is also known to own a pricey watch collection, which he added to in 2025.
Despite being born in Mexico and running most of his business ventures out of Mexico, Alvarez often splits time between Guadalajara and San Diego. Alvarez owns a San Diego mansion valued between $6.5-8.5 million, which includes a pool, waterfall, spa and outdoor kitchen.
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