It’s not often that a Real Madrid star helps shape the future of a small Portuguese side, but Vinicius Jr. is doing just that.
The Brazilian forward has stepped into an unexpected role at newly-promoted Alverca, where he is now a minority shareholder.
His involvement is already creating a stir on and off the pitch.
Alverca only returned to the Primeira Liga this season, but their project suddenly carries global attention. Vinicius’ presence has reportedly lifted the mood around the club and given them visibility far beyond Ribatejo.
Sporting director Pedro Alves summed it up best when he said: “The visibility he brings to us as a club, as a country... it’s a privilege to have Vini on board.”
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The night Vinicius Jr stole the show without playing
Fans were stunned when Vinicius made a surprise appearance at Alverca’s clash with Benfica just a day after scoring for Real Madrid.
Even Alves admitted: “I didn’t know he was coming, it was a pleasant surprise.” The visit brought so much attention that friends and family bombarded him with requests for photos.
It’s not just matchday cameos. Stars like Eduardo Camavinga and rapper Travis Scott have also been pictured in Alverca shirts, boosting the club’s profile online.
That kind of exposure is priceless for a side whose main goal is simply to stay in the top flight.
Vinicius’ link to Alverca runs through his agent, Thassilo “Tata” Soares, the club’s main investor.
Interestingly, Alves was quick to stress that Tata has not stacked the squad with his own clients. “Roc Nation Sports doesn’t have a single player here,” he confirmed (via A Bola).
The focus, he says, is on building a stable, competitive team rather than turning the club into an agent’s playground.
For Alverca, the ambition is clear: survive their first year back and then grow steadily. Having one of world football’s most recognizable names attached to the project is giving them more than a fighting chance.
After all, when Vinicius Jr. shows up at your stadium, even a tight loss to Benfica feels like a win in visibility.
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