TL;DR
- Shedeur Sanders' signature celebration involves mimicking checking a watch after big plays.
- This gesture, inspired by his love for watches, has been imitated by other athletes and celebrities.
- Sanders once flexed a $70,000 diamond-encrusted Audemars Piguet watch after a game.
- Kyle Hamilton notably used Sanders' own celebration against him after a sack.
Athletes gain renown through diverse means. Certain individuals' statistics alone define their legacy, whereas others adopt a distinctive celebratory gesture or movement that becomes their signature.
Cleveland Browns quarterback Shedeur Sanders initiated a straightforward celebration during his time at Colorado. Upon scoring or making a significant play, Sanders would extend his forearm, mimicking the gesture of checking a watch.
Sanders discovered firsthand early in his career that his celebratory gesture could also be used to mock him, as demonstrated by Baltimore Ravens defender Kyle Hamilton when he tackled the Browns quarterback for the initial time in his professional career.
KYLE HAMILTON SACKS SHEDEUR SANDERS.
— Baltimore Ravens (@Ravens) November 16, 2025
Tune in on CBS. Pic.twitter.com/DoPoMljqZt
Here is more on Sanders' iconic watch celebration.
MORE WEEK 11 NEWS:
- Updated NFL playoff picture after Week 11 results
- How wins by Bears, Packers impacts NFC North standings
- Complete NFL Draft order after Week 11 results
Shedeur Sanders' watch celebration
Whenever Sanders would score a touchdown on the field or make a big play, he would hold up his wrist, pretendining to show a watch. That was exactly his intention because he is a watch aficionado. After beating Arizona State in a game in 2023, Sanders put on his watch, ran to the student section and flexed his $70,000 Audemars Piguet Royal Oak 15500 to the crowd.
Shedeur Sanders’ watch is a custom Audemars Piguet Royal Oak 15500 coated with 30 carats of VVS diamonds — worth about $70,000.
— Front Office Sports (@FOS) October 8, 2023
He just took down Arizona State and immediately ran over to flex it in front of the crowd.
(Via @YahooSports)
pic.twitter.com/xnV0H8GmBT
Although Sanders has stopped wearing a physical watch for the celebration, he still raises it during his festivities.
Shedeur Sanders' celebratory clips
Sanders' celebratory move is a clever choice, as its accessibility has led to widespread imitation. Hamilton isn't the inaugural athlete to replicate this gesture, nor will he be the final one.
Here are other athletes or celebrities that have done Sanders' celebration.
Chet Holmgren
Chet flexed then hit the Shedeur 🔥 pic.twitter.com/7GkJWDwUXV
— NBA on ESPN (@ESPNNBA) October 10, 2023
Davante Adams
.@tae15adams channeling @ShedeurSanders with the watch flex 🔥
— NFL (@NFL) October 9, 2023
📺: #GBvsLV — 8:15pm ET on ESPN/ABC
📱: Stream on #NFLPlus pic.twitter.com/2jHk8qirIw
Breece Hall and Garrett Wilson
Breece Hall and Garrett Wilson forever 🤩🤩 pic.twitter.com/uCIOqnqU42
— J. Gray (@JGrayJets) October 9, 2023
DJ Khaled
“The Shedeur” 😂
— The Checkdown (@thecheckdown) September 20, 2023
(via @djkhaled) pic.twitter.com/P1C3tEaqix
Tiffany Hayes
Shedeur Sanders
Rick Ross
MORE WEEK 11 NEWS:
- Inside Josh Allen's sensation six-touchdown day vs. Buccaneers
- How Aaron Rodgers hurt his left wrist during win vs. Bengals
- What Josh Jacobs injury means for Packers RB room
- Latest injury news on Bryce Young, Michael Penix. Jr, Jordan Love
Shedeur Sanders net worth
Celebrity Net Worth reports Sanders' net worth at $4 million. Despite potentially earning significant NIL compensation during his college career, Sanders was a fifth-round NFL draft selection. His rookie NFL season earnings are projected to be just $955,548. Although his exact NIL earnings aren't public, it's probable he earned more during his two years at Colorado than he will as an NFL rookie, unless his contract is renegotiated.